Specialist, Brand Marketing

Loblaw Companies Limited; Brampton; On-site; CAD 60,000 - 83,000; Full time

Job summary

Loblaw Companies Limited in Canada is seeking a Specialist, Brand Marketing on a 12-month contract to support rapid marketing campaigns. You’ll partner with internal teams and agencies to plan, execute and optimize initiatives, analyzing insights to drive impact and ensure brand guidelines are followed.

Ideal candidates have 1-3 years of experience, strong project management skills, and hands-on experience with traditional and digital media.

Qualifications

• Balancing delivery for multiple projects in a fast-paced environment.
• Brand communications, creative & media strategy (traditional and digital media).
• Knowledge of general marketing strategy and business principles.
• Developing insights from data & analytics.
• Project management.
• 1-3 years of experience.

Responsibilities

• Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights and pulling in relevant past campaign data.
• Campaign Execution - Creative: Coordinates with internal/external agency counterparts and partners for review and approval of creative; ensures alignment with brand guidelines.
• Campaign Execution - Deployment: Coordinates campaign deployment, monitors in-flight campaigns, and implements optimization decisions.
• Optimization, Innovation & Best Practices: Contributes to post-mortem processes and documents findings.
• Campaign Metrics & Tracking: Supports budget planning, dashboards, and research to inform activity.
• Billing: Oversees budget control reports and vendor invoices.
• Delivering on day-to-day marketing activities, timeline management and plan execution.
• Accurate/up-to-date budget tracking and reporting.
• Successful execution of projects.
• Contribution to the achievement of campaign objectives.

Skills

Brand communications

Creative & media strategy

Marketing strategy

Data analytics

Project management

1-3 years experience

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Specialist, Brand Marketing - 12mth Contract

Why is this role important:

The Brand Marketing Specialist provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager or Director/Sr. Director, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution

What you’ll do:

• Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise standard processes
• Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
• Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
• Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key measures, participating in post-mortem discussions, and documenting findings
• Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/important metric dashboards; contributes to research, analysis and reporting to inform campaign activity
• Billing: Oversees management of budget control report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner
• Delivering on day-to-day marketing activities, timeline management and plan execution
• Accurate/up-to-date budget tracking and reporting
• Successful execution of projects
• Contribution to the achievement of campaign objectives

What you bring:

• Balancing delivery for multiple projects in a fast-paced environment
• Brand communications, creative & media strategy (traditional and digital media)
• Knowledge of general marketing strategy and business principles
• Developing insights from data & analytics
• Project management
• 1-3 years of experience

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :

$60,000.00 - $82,500.00 / 60.000,00$ - 82.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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