Brand Marketing Specialist (Hybrid, Contract)

Canadian Cancer Society; Ottawa; Hybrid; CAD 53,000 - 63,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Family sick time

Hybrid Work Model

Job summary

Canadian Cancer Society is seeking a Brand Marketing Specialist (Contract) to support planning, execution and evaluation of paid advertising campaigns across fundraising, brand and mission priorities. The role leads small to mid-sized campaigns, supports national campaigns, and coordinates campaign trafficking, QA, budgets and timelines.

You will collaborate with cross-functional teams and agency partners to ensure campaigns are delivered on time and aligned with CCS brand standards and

Qualifications

• Post-secondary education in marketing, advertising, communications, business or related discipline.
• 1 year to 3 years of experience in advertising/brand marketing.
• Experience managing multiple ad campaigns across channels.

Responsibilities

• Lead planning and delivery of English advertising campaigns; support larger national campaigns.
• Coordinate paid advertising across fundraising, brand and mission priorities.
• Manage small to mid-sized campaigns from brief to post-campaign reporting; coordinate stakeholders and agencies.
• Support national campaigns by coordinating creative and media development and approvals.
• Contribute audience, channel and creative insights to campaign planning.
• Coordinate French copy decks, paid-search builds and assets with the Quebec team.
• Review campaigns for QA, ensure assets, links, tracking and specs are correct.
• Source CRM audience lists for paid media activations and partner deliveries.
• Monitor performance and provide post-campaign insights and recommendations.
• Maintain trafficking docs, templates and workflows; ensure accessibility and brand compliance.
• Collaborate with Social Media Marketing to monitor paid ad comments and responses.
• Oversee end-to-end delivery of campaigns: timelines, budgets, approvals, milestones.

Skills

Advertising campaigns

Digital marketing

Project management

Google Ads

Google Analytics

Stakeholder coordination

Bilingual English/French

Education

Post-secondary education in marketing/advertising/communications/business

Tools

Google Ads

Google Analytics

CRM platforms

Job description

Canadian Cancer Society is seeking a Brand Marketing Specialist (Contract) to support planning, execution and evaluation of paid advertising campaigns across fundraising, brand and mission priorities. The role leads small to mid-sized campaigns, supports national campaigns, and coordinates campaign trafficking, QA, budgets and timelines.

You will collaborate with cross-functional teams and agency partners to ensure campaigns are delivered on time and aligned with CCS brand standards and