Brand Marketing Manager

Placements24; Windsor; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Full-time with benefits

Health & retirement plan

Professional development

Supportive team in East London

Job summary

Placements24 is seeking a Brand Marketing Manager to lead brand initiatives from East London. You will develop and execute integrated campaigns that build brand awareness, drive loyalty, and support business objectives.

You will manage the brand's identity, messaging, and market positioning while collaborating with sales, product, and creative teams to ensure cohesive representation. This role offers a path to tangible growth and industry impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5–7 years of brand management or integrated marketing experience.
• Proven success in developing and executing impactful campaigns.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Excellent communication, presentation, and project management skills.
• Creativity and a keen eye for design and brand aesthetics.

Responsibilities

• Develop and implement comprehensive brand marketing strategies.
• Manage day-to-day brand campaigns across digital, print, and events.
• Oversee creation of brand assets, ensuring consistent messaging and visual identity.
• Conduct market research and analyze consumer trends to identify opportunities.
• Collaborate with sales, product, and creative teams to ensure cohesive brand representation.
• Monitor and report on brand performance metrics and campaign effectiveness.
• Manage relationships with external agencies and vendors as needed.

Skills

Brand management

Integrated marketing

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking a creative and strategic Brand Marketing Manager to lead brand initiatives and enhance market presence from their offices in East London . This role is responsible for developing and executing integrated marketing campaigns that build brand awareness, drive customer loyalty, and support business objectives. You will manage the brand's identity, messaging, and overall market positioning. This is an exciting opportunity to make a tangible impact on brand perception and growth within the Eastern Cape region.

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies and plans.
• Manage the day-to-day activities of brand campaigns across various channels, including digital, print, and events.
• Oversee the creation of brand assets, ensuring consistency in messaging and visual identity.
• Conduct market research and analyze consumer trends to identify opportunities for brand growth.
• Collaborate with internal teams (sales, product, creative) to ensure cohesive brand representation.
• Monitor and report on brand performance metrics and campaign effectiveness.
• Manage relationships with external agencies and vendors as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-7 years of experience in brand management or integrated marketing.
• Proven success in developing and executing impactful brand marketing campaigns.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Excellent communication, presentation, and project management skills.
• Creativity and a keen eye for design and brand aesthetics.

Benefits

• Competitive annual salary and potential for performance incentives.
• Full-time employment with comprehensive benefits package.
• Health, dental, and retirement planning support.
• Opportunities for professional development and attending industry conferences.
• A supportive and collaborative team environment in East London .