Brand Manager, Emerging Brands: Ownership & Growth

Arla Foods; Vaughan; On-site; CAD 95,000 - 110,000; Full time

Job summary

Arla Canada’s Marketing team is seeking a Brand Manager – Emerging Brands to own the Puck brand in Canada and lead the Arla Pro marketing agenda for Foodservice. You will shape strategy, lead innovation, and drive campaigns with senior leaders and global stakeholders.

You will translate consumer and market insights into actionable plans, manage budgets, and partner with Sales, Finance, and Operations to maximize growth and ROI.

Qualifications

• 3–5+ years of progressive brand management experience in a leading CPG/FMCG
• University degree in Marketing, Business, or related field
• Strong ability to translate insights into actionable strategies and ROI-driven plans

Responsibilities

• Lead development and execution of brand strategies, annual plans, and campaigns for the Puck brand in Canada
• Own end-to-end management of key brand initiatives from consumer insights to execution and evaluation
• Drive growth by translating market insights into strategies and recommendations
• Oversee annual marketing plan for Arla Pro, including activation programs and GTM initiatives
• Collaborate with Sales, Finance, Operations, and external stakeholders; manage agency partners

Skills

Analytical thinking

Creative problem-solving

Ownership

Entrepreneurial mindset

Collaborative

Proactive

Organized

Education

Bachelor's degree in Marketing or Business

Tools

Nielsen

Circana

Kantar

Job description

Arla Canada’s Marketing team is seeking a Brand Manager – Emerging Brands to own the Puck brand in Canada and lead the Arla Pro marketing agenda for Foodservice. You will shape strategy, lead innovation, and drive campaigns with senior leaders and global stakeholders.

You will translate consumer and market insights into actionable plans, manage budgets, and partner with Sales, Finance, and Operations to maximize growth and ROI.