Brand Manager - Emerging Brands

Arla Group; Concord; On-site; CAD 95,000 - 110,000; Full time

Job summary

Arla Canada’s Marketing team seeks a Brand Manager – Emerging Brands to own the Puck brand in Canada and lead Arla Pro marketing. You will shape strategy, drive innovation, and work with senior leaders and cross-functional partners to deliver growth.

You’ll manage end-to-end initiatives, translate insights into actionable plans, and oversee agency partners while monitoring performance and ROI. A university degree in Marketing or Business and 3–5+ years in brand management are required.

Qualifications

• University degree in Marketing, Business, or related field.
• 3-5+ years of progressive brand management experience in a leading CPG/FMCG organization.
• Experience in developing and executing annual brand plans, innovation initiatives, and integrated campaigns.

Responsibilities

• Lead development and execution of brand strategies, annual plans, and marketing campaigns for the Puck brand in Canada.
• Own end-to-end management of key brand initiatives from opportunity identification to execution and evaluation.
• Translate insights into actionable strategies to drive growth and inform business decisions.

Skills

Analytical thinking

Creative problem-solving

Ownership

Strategic thinking

Education

University degree in Marketing or Business

Tools

Nielsen

Circana

Kantar

Job description

Office address 329 Shipwill Drive, Maple Ontario.

Are you ready to own brands, drive growth, and take your brand marketing career to the next level?

Join Arla Canada’s Marketing team as our Brand Manager – Emerging Brands. This is a unique opportunity for a marketer who is ready to move from supporting brands to owning them, leading some of our most exciting growth opportunities.

You’ll have the chance to shape strategy, lead innovation, influence business decisions, and bring campaigns to life while working directly with senior leaders, cross-functional partners, and global stakeholders. If you’re looking for a role that offers meaningful ownership, visibility, and the opportunity to accelerate your marketing career, this could be your next step.

In this role, you’ll own the strategic direction of the Puck brand in Canada while leading the marketing execution agenda for Arla Pro, our Foodservice business.

About the Role

• Lead the development and execution of brand strategies, annual plans, innovation initiatives, and marketing campaigns for the Puck brand in Canada.

• Own the end-to-end management of key brand initiatives, from identifying consumer and category opportunities through to execution and performance evaluation.

• Drive growth by translating consumer, category, and market insights into actionable strategies and recommendations.

• Lead the execution of the annual marketing plan for Arla Pro, developing activation programs, customer-facing materials, and go-to-market initiatives that support commercial growth.

• Manage agency partners and collaborate closely with Sales, Commercial Excellence, Finance, Operations, Insights, and external stakeholders.

• Serve as the primary Canadian marketing contact for global Puck stakeholders.

• Monitor business performance, marketing effectiveness, competitive activity, and market trends.

• Manage marketing budgets and investments to maximize impact and ROI.

• Build compelling business cases and recommendations that influence decisions and support long-term brand growth.

Who Are You?

You're an ambitious marketer who's ready for broader ownership and greater influence. You combine strong analytical thinking with creative problem-solving, enjoy turning insights into action, and thrive in fast-paced, collaborative environments. You bring a university degree in Marketing, Business, or a related field, along with 3-5+ years of progressive brand management experience within a leading CPG or FMCG organization. You've played an active role in developing and executing annual brand plans, innovation initiatives, and integrated marketing campaigns, and you understand how to connect marketing strategies to business performance. Comfortable working with syndicated data sources such as Nielsen, Circana, Kantar, or similar tools, you're able to translate insights into clear recommendations and action plans. Above all, you're highly organized, collaborative, and proactive, with a strong sense of ownership and an entrepreneurial mindset that drives you to deliver results.

What Makes You Successful

Success in this role comes from a combination of curiosity, ownership, and a growth mindset. You're ready to take the next step from supporting brands to leading them, combining strategic thinking with a willingness to roll up your sleeves and execute. You thrive in dynamic environments where priorities evolve, enjoy finding opportunities where others see challenges, and are constantly looking for ways to improve performance. You build strong relationships, influence effectively across teams, and bring the energy, initiative, and accountability needed to drive brands and businesses forward.

What do we offer?

The pay range for this position is $95,000-$110,000; in determining the pay for the position, we take into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

At Arla, we strive to unlock the highest potential in each other while working together to create the future of dairy. We push each other to keep our cooperative at the forefront of the dairy industry, so we can create Good Growth and bring health and inspiration to the world, naturally.

We do so much more than make some of the world’s favorite dairy products. We give babies the best start in life, make the family dinner unforgettable and mornings worth getting up for. Every single one of us plays an important role and together we build and help establish our position as one of the largest dairy companies in the world.

This posting is to fill a current vacancy.

Arla foods is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, colour, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation in order to participate in the recruitment process, please contact us at the email address above to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

While we appreciate all applications, only applicants that are legally authorized to work in Canada will be considered for this role.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.