Brand Manager - Dr Pepper, Crush, and Schweppes

Keurig Dr Pepper Canada; Mississauga; On-site; CAD 95,300 - 115,500; Full time

Benefits offered by this job

Medical

Dental

Disability Insurance

Life Insurance

RRSP match

Paid time off

Tuition reimbursement

Coffee discount

Job summary

Keurig Dr Pepper Canada is seeking a Brand Manager to lead the Crush, Dr Pepper, and Schweppes portfolios. You will develop brand strategies and execute annual marketing plans to drive consumer relevance, growth, and business performance.

Responsibilities include defining vision, leading cross‑functional teams, managing agency partners, and overseeing integrated campaigns across paid, earned, owned, and shopper marketing touchpoints. Based in Mississauga with up to 15% travel.

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field (MBA considered an asset).
• 5+ years of brand marketing or brand management experience in CPG/FMCG or beverages.
• Proven ability to develop and execute brand strategies rooted in consumer insights and market data.
• Strong business acumen, strategic thinking, and analytical skills with a track record of driving results.
• Experience leading cross-functional teams, influencing stakeholders, and managing agency partners.

Responsibilities

• Define and deploy brand vision, growth strategy to achieve business objectives.
• Lead brand positioning, portfolio architecture, and consumer communications.
• Develop and execute annual marketing plans, manage agency partners, lead integrated campaigns.
• Lead in-store programs, including national and regional retail impact programs.
• Create shopper media plans aligning media investment with retailer priorities.
• Drive innovation agenda from insight generation to post-launch optimization.
• Build relationships with external agencies and cross-functional teams to bring initiatives to market.
• Manage portfolio marketing investment and P&L, measure effectiveness and optimize plans.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Market research

Analytical skills

Agency management

P&L management

Education

Bachelor’s Degree in Marketing, Business, or related field

MBA considered an asset

Tools

Microsoft Office

Nielsen data access

Job description

Brand Manager - PASO

Job Overview

Lead the Crush, Dr Pepper, and Schweppes portfolios as Brand and Omni Manager, developing brand strategies and executing annual marketing plans to drive consumer relevance, brand growth, and business performance.

Key Responsibilities

• Define and deploy brand vision, value proposition, and growth strategy to achieve short‑ and long‑term business objectives.
• Lead brand positioning, portfolio architecture, and consumer communications, leveraging market research, consumer insights, and category trends.
• Develop and execute annual marketing plans, manage agency partners, and lead integrated campaigns across paid, earned, owned, and shopper marketing touchpoints.
• Lead program development to support in‑store execution, including national and regional retail impact programs.
• Create shopper media plans aligning media investment with retailer priorities, shopper insights, and in‑store activation plans.
• Drive innovation agenda from insight generation to post‑launch optimization.
• Build relationships with external agencies and internal cross‑functional teams (Sales, Insights, Innovation, R&D, Supply Chain, Finance, etc.) to bring initiatives to market.
• Manage portfolio marketing investment and P&L, measuring effectiveness and optimizing plans for business results.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field (MBA considered an asset).
• 5+ years of brand marketing or brand management experience, preferably in CPG/FMCG or beverage categories.
• Proven ability to develop and execute brand strategies rooted in consumer insights and market data.
• Strong business acumen, strategic thinking, and analytical skills with a track record of driving results.
• Experience leading cross‑functional teams, influencing stakeholders, and managing agency partners.
• Ability to balance strategic planning with hands‑on execution in a fast‑paced environment.
• Excellent communication, presentation, project management, and organizational skills.
• Proficiency with Microsoft Office; experience with Nielsen or other syndicated data sources is an asset.
• Based in Mississauga and willing to travel up to 15%.

Total Rewards

CAD $95,300.00 – $115,500 annually (actual placement may vary). Annual bonus based on performance, and benefits include medical, dental, disability, life insurance, paid time off, RRSP match, tuition reimbursement, employee assistance program, and coffee discount.

EEO Statement

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, disability, and other protected statuses.