Brand Manager

JRoss Recruiters; Ontario; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in the hospitality sector seeks a Marketing Manager to spearhead strategic branding initiatives. The ideal candidate should have a robust background in marketing with experience in the hospitality or franchise business. Responsibilities include managing marketing budgets, collaborating on campaigns, and analyzing performance metrics to enhance brand visibility. Opportunities for career growth and a competitive salary are provided within a thriving environment focused on quality service and innovation.

Benefits

Competitive salary and bonus structure

Opportunities for professional growth

Comprehensive benefits package

Qualifications

• Minimum 5 years of experience in marketing or brand management.
• Skilled at managing multi-channel marketing initiatives.
• Experience in hospitality or franchise business models preferred.

Responsibilities

• Develop and implement marketing strategies and plans.
• Analyze marketing performance to create actionable insights.
• Champion guest experience across different channels.

Skills

Strategic thinking

Project management

Analytical capabilities

Communication

Collaboration

Education

Degree in Marketing, Communications, Hospitality Management

Tools

Microsoft Office

Job description

• Develop and implement brand strategy and marketing plans with clearly defined timelines, objectives, and ROI metrics.
• Manage marketing budget, creative direction, campaign timelines, and partnerships.
• Drive online and in-store sales through the development of promotional strategies and post-campaign analysis.
• Build and lead a promotional calendar in collaboration with creative and marketing leadership.
• Champion the guest experience across all channels—leveraging guest feedback, data, and brand reputation tools to drive insights and improvements.
• Oversee the development of in-store visual and audio experiences, ensuring brand alignment and consistency.
• Collaborate with social and digital teams to optimize content and campaign effectiveness across online channels.
• Manage relationships with third-party delivery partners and app vendors to maximize online ordering opportunities
• Ensure consistent brand messaging across all external communications including social media, promotional materials, and corporate messaging.
• Collaborate with operations, franchising, and construction teams to align brand experience across all guest touchpoints.
• Build networks with key influencers, industry leaders, and community stakeholders to enhance brand visibility and reputation.
• Monitor industry trends and competitive landscape to inform and evolve brand strategy.

Performance & Reporting

• Analyze marketing performance and guest feedback to create actionable insights and recommendations.
• Present post-campaign results and insights to leadership to inform future strategy.
• Identify areas of opportunity and develop innovative marketing solutions to drive brand growth.

Leadership & Culture

• Foster a collaborative and supportive team environment.
• Demonstrate a solutions-based approach to problem solving.
• Lead by example in maintaining a respectful, inclusive, and professional workplace.

Requirements

• Degree or diploma in Marketing, Communications, Hospitality Management, or a related field.
• Minimum 5 years of progressive experience in marketing, brand management, or a related discipline.
• Previous experience in the hospitality, QSR, or franchise-based business model is a strong asset.
• Proven ability to lead complex, multi-channel marketing initiatives that drive measurable business outcomes.
• Strong strategic thinking with analytical capabilities to translate data into actionable insights.
• Skilled in project management, with a track record of successfully managing timelines, budgets, and cross-functional collaboration.
• Exceptional verbal and written communication skills; proficiency in Microsoft Office (Excel, Outlook, Word) required.
• Demonstrated leadership and ability to foster a collaborative team environment.
• Self-starter with excellent organizational skills; able to manage multiple priorities in a fast-paced setting.
• Positive, proactive, and results-oriented mindset with a passion for brand growth and innovation.
• Valid driver’s license and ability to travel to corporate and franchise locations as needed.

Corporate Culture

• Competitive salary and bonus structure.
• Opportunities for professional growth and career advancement within a thriving brand.
• Comprehensive benefits package, including health and wellness programs.
• The chance to be part of an innovative and fast-growing concept with a mission to serve fresh, high-quality food.

Resume * please attach resume in MS-Word format More information

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• Allowed file types: doc docx.

Cover Letter please attach cover letter in MS-Word format More information

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