Brand Leader - Restaurant Operations

COREcruitment Ltd; Richmond Hill; Hybrid; CAD 162,000 - 198,000; Full time

Job summary

COREcruitment Ltd is seeking a Brand Leader for a major restaurant group in Richmond Hill, Ontario. You will own the day-to-day direction of an established brand portfolio, ensuring plans focus on growth and customer value.

The role requires senior-level experience in restaurant branding and a strong commercial mindset in a franchise-driven environment. You will collaborate with franchise partners, marketing, operations and leadership to drive campaigns, menu opportunities and profitability.

Qualifications

• Experience leading brand or commercial initiatives in fast-moving consumer environments.
• Strong track record working with franchise partners to drive growth.
• Excellent commercial instincts to boost sales and profitability.
• Collaborates across marketing, operations and other teams.
• Able to make decisive decisions and manage competing priorities.

Responsibilities

• Direct the day-to-day brand direction with growth-focused plans.
• Partner with franchisees to understand challenges and drive results.
• Lead cross-team campaigns, product and menu opportunities to advance brands.
• Monitor customer behavior and competitive activity to inform strategy.
• Collaborate with senior leadership on business plans and performance.

Skills

Brand leadership

Franchise relationships

Commercial acumen

Cross-functional collaboration

Decision making

Job description

Location: Richmond Hill, ON
Salary: Up to $180,000 CAD + Bonus
Hybrid - 3 days in office

We’re looking for a Brand Leader to join a major restaurant group and take ownership of a portfolio of established brands.

This is a senior opportunity for someone who understands both the customer and the business side of restaurants. You’ll work closely with franchise partners, leadership and different teams across the business to find ways to grow the brands, improve performance and keep them relevant in a changing market.

About You

• You’ve built your career in restaurants, retail, consumer brands or a similar fast-moving environment, with strong experience across brand or commercial leadership
• You’ve worked within a franchise business and know how to build productive relationships with franchise partners
• You have a strong commercial instinct and enjoy spotting opportunities that can lead to stronger sales and profitability
• You’re a natural collaborator who can get marketing, operations and other teams pulling in the same direction
• You’re comfortable making decisions, managing competing priorities and taking ownership without needing to be micromanaged

What You’ll Do

• Own the day-to-day direction of the brands, making sure the plans are focused on growth and what customers actually want
• Partner with franchisees to understand their challenges, share ideas and help them improve their results
• Bring teams together around new campaigns, products, menu opportunities and other initiatives that can move the brands forward
• Keep a close watch on what customers are doing, what competitors are launching and where the market is heading
• Work with senior leadership on business plans, financial performance and the longer-term opportunities for the brand portfolio