Senior Brand Leader — Disruptive Digital & Growth Strategy

Harvey's; Vaughan; Hybrid; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Flexible work

Hybrid work

Annual bonus

RSP matching

Dining discount

Career growth

Benefits

Job summary

Recipe Unlimited Corporation seeks a Senior Marketing Manager to champion the Brand's annual strategic Innovation Big Bets, Social Media, Digital Media, Experiential, PR, CRM, and Franchisee marketing, guiding the Brand Media Plan for Harvey's.

You will partner with internal and external agencies to drive disruptive campaigns, raise awareness, and deliver engaging experiences for guests across digital and traditional media, while supporting Canada's growth agenda.

Qualifications

• University degree in business or equivalent preferred.
• A minimum of 5 years of experience in social media, CRM, Digital Marketing.
• A minimum of 3 years working with media planning agencies and leading external creative agencies to develop campaigns.

Responsibilities

• Partner with the Head of Marketing to develop strategy plans and annual BIG Bets, including disruptive marketing outside the four walls to drive awareness and traffic into the restaurant.
• Responsible for planning and execution of in-restaurant innovation tests to support annual calendar plans and brand surveys.
• Lead external agencies to develop and execute TV/Radio connects to the annual promotional calendar, including brand campaigns.
• Take ownership of the full media strategy, including traditional and digital media buys to drive sales growth, traffic, brand awareness and PR/social buzz.
• Oversee Social Media, Email strategy, Content calendars including harveys.ca content.
• Establish relationships with bloggers and online influencers, and oversee PR campaigns to drive earned media opportunities.
• Work with the brand team on promotional campaigns and viral opportunities to drive traffic to our restaurants.
• Own the Franchisee marketing strategy to grow our network as part of Canada's 5-year growth plan.
• Identify and monitor benchmarks for media effectiveness; analyze and report results for optimization.
• Coach and mentor direct report.

Job description

Recipe Unlimited Corporation seeks a Senior Marketing Manager to champion the Brand's annual strategic Innovation Big Bets, Social Media, Digital Media, Experiential, PR, CRM, and Franchisee marketing, guiding the Brand Media Plan for Harvey's.

You will partner with internal and external agencies to drive disruptive campaigns, raise awareness, and deliver engaging experiences for guests across digital and traditional media, while supporting Canada's growth agenda.