Brand Leader – Restaurant Operations

COREcruitment Ltd; Richmond Hill; On-site; CAD 90,000 - 130,000; Full time

Job summary

COREcruitment Ltd is seeking a Brand Leader to join a major restaurant group in Canada. This senior role owns a portfolio of established brands and drives growth, performance and relevance in a changing market.

You will partner with franchisees and cross-functional teams to implement campaigns, menus and initiatives, while keeping a close eye on customer behavior and market trends and collaborating with senior leadership on strategic plans.

Qualifications

• Experience leading brands or commercial functions in fast-moving environments (restaurants/retail/consumer brands).
• Proven ability to work with franchise partners to drive growth and profitability.
• Strong commercial sense with ability to spot and act on growth opportunities.
• Able to align marketing, operations and other teams toward shared goals.
• Comfortable taking ownership and managing competing priorities.

Responsibilities

• Own day-to-day direction of the brands with growth-focused plans.
• Partner with franchisees to understand challenges and drive results.
• Lead new campaigns, products, menu opportunities and initiatives to advance the brands.
• Monitor customer behavior, competitor activity and market trends to inform strategy.
• Collaborate with senior leadership on business plans and financial performance.

Skills

Brand leadership

Franchise relationships

Commercial instinct

Cross-functional collaboration

Decision making

Job description

We’re looking for a Brand Leader to join a major restaurant group and take ownership of a portfolio of established brands.

This is a senior opportunity for someone who understands both the customer and the business side of restaurants. You’ll work closely with franchise partners, leadership and different teams across the business to find ways to grow the brands, improve performance and keep them relevant in a changing market.

About You

• You’ve built your career in restaurants, retail, consumer brands or a similar fast-moving environment, with strong experience across brand or commercial leadership
• You’ve worked within a franchise business and know how to build productive relationships with franchise partners
• You have a strong commercial instinct and enjoy spotting opportunities that can lead to stronger sales and profitability
• You’re a natural collaborator who can get marketing, operations and other teams pulling in the same direction
• You’re comfortable making decisions, managing competing priorities and taking ownership without needing to be micromanaged

What You’ll Do

• Own the day-to-day direction of the brands, making sure the plans are focused on growth and what customers actually want
• Partner with franchisees to understand their challenges, share ideas and help them improve their results
• Bring teams together around new campaigns, products, menu opportunities and other initiatives that can move the brands forward
• Keep a close watch on what customers are doing, what competitors are launching and where the market is heading
• Work with senior leadership on business plans, financial performance and the longer-term opportunities for the brand portfolio