Brand Leader (Restaurant Operations)

MTY Food Group; Richmond Hill; Hybrid; CAD 110,000 - 165,000; Full time

Benefits offered by this job

3 weeks vacation and 5 sick days

Hybrid work with 3 days in office

Employee Profit Sharing Plan with 100%

Health and dental plans with HSA

Employee Assistance program

Flexible schedule

Professional development reimbursement

Monthly company-wide recognition

Office parking

Job summary

MTY Food Group is seeking a Brand Leader for Manchu Wok, Tiki Ming, Koya and Sukiyaki in the Greater Toronto Area. This role champions brand strategy, translates it into packaging, marketing and merchandising, and guides cross‑functional teams to grow the long‑term portfolio.

You will lead brand initiatives, collaborate with sales, purchasing and agency partners, coach teams, and drive customer‑centered experiences across multi‑unit restaurant environments.

Qualifications

• Bachelor’s degree in administration, or a related field.
• Experience in managing franchisee/franchisor relationships at a senior level.
• Brand building, marketing and brand management expertise.
• Consumer targeting and equity development exposure.
• Experience in a multi-unit retail or restaurant environment preferred.
• Has led social media initiatives.
• Demonstrated ability to manage projects independently in a fast-paced environment.
• Ability to build productive cross-functional relationships to support organizational goals.
• Customer-first mindset and strong communication in French and English.
• Collaborates effectively and drives results with accountability.

Responsibilities

• Lead development of long-term vision, business planning and strategies for the brand.
• Support executive leadership with reports, analysis and scenarios for decision-making.
• Lead brand-building processes aligning with strategy across packaging, marketing and procurement.
• Educate cross-functional teams on brand vision and strategies.
• Manage operations and marketing teams to ensure high quality and training.
• Collaborate with cross-functional groups to develop new brand products based on customer insights.

Skills

Brand management

Franchisee relationship management

Cross-functional collaboration

Project management

Social media leadership

Bilingual (French & English)

Customer focus

Education

Bachelor's degree in administration or related field

Job description

Brand Leader - Manchu Wok, Tiki Ming, Koya and Sukiyaki

Reporting to the Chief Operating Officer, the Brand Leader is responsible for championing the brand assigned, working to develop and drive preference with our customers. Embrace the role of customer advocate ensuring all brand/marketing activity will be customer driven. Lead strategic thinking, brand building and the translation of the brand strategy across packaging, marketing and merchandising tactics. Responsible for working with the cross-functional teams in directing the development of the long-term portfolio strategies of the brands. Demonstrate opportunity Corporate Brand Growth. Participate in brand innovation development, as part of as brand guardianship.

What we offer

• 3 weeks vacation and 5 sick days
• Hybrid work with a minimum of 3 days at the office required.
• Employee Profit Sharing Plan with matching employer contributions.
• Company health and dental plans, additional 300$ health spending account/personal well-being account.
• Employee Assistance program with access to a wide range of services spanning across mental health to legal and financial coaching.
• Flexible schedule (subject to company’s internal & department’s policies)
• Financial reimbursement for professional order costs and continuing education requirements (up to 2000$).
• Monthly company wide recognition awards with quarterly and yearly winners
• Social corporate events including but not limited to webinars, quarterly town halls and fun activities for all.
• Casual business attire workplace.
• Free office parking.

Responsibilities

A- LEADERSHIP AND MANAGEMENT

• Direct development of long-term vision, business planning and strategies and provides strategic decision support and business advices to the senior management team in order to improve and optimize the business unit performance
• Support the President and Chief Operating Officer with reports, analysis and proposed scenarios to enable informed and sound decision-making
• Lead brand-building processes, ensuring Corporate Brand Team’s efforts are aligned with brand strategy
• Ensure brand strategy is translated into packaging, marketing and purchasing and procurement tactics, working collaboratively with Sales as well as Purchasing and management team and outside agency partners as necessary
• Educate and communicate to cross-functional teams within and outside of Corporate Brands the Corporate Brand vision, mission, strategies, align Corporate Brand Vision
• Lead and manage the operations and marketing teams, ensuring high quality standards, performance and outputs and ensures appropriate training and development to raise their understanding of business unit management
• Collaborate with cross-functional teams to develop innovative/new Corporate Brand products within assigned brands, based on customer insights, needs identification and brand architecture

B- OPERATIONS AND ADMINISTRATION

• Lead the execution of marketing tactics, ensuring Corporate Brand team’s efforts are aligned with our goals and objectives for the given year by aligning brand strategy with marketing execution, partnering cross-functional team to ensure alignment as to execution strategy
• Drive Corporate Brand growth (sales, volume, profits) by applying knowledge of competitive set, consumer trends and business needs, both short and long term
• Proactively engage with Franchisees by being an excellent resource and providing coaching and consultation on business needs in an effort to improve operations and drive sales
• Develop and manage product forecasts including analyzing trends and making recommendations on forecast changes
• Identify and implement in partnership with key cross functional groups cost savings and new product improvement opportunities
• Follow company protocol and routing for new products, packaging designs, forecasting, etc
• Review all department budget and financials to ensure we are meeting company set objectives

Profile

• Bachelor’s degree in administration, or a related field
• Experience in managing franchisee/ franchisor relationship at a senior level
• Brand building, marketing and brand management expertise
• Consumer targeting and equity development exposure
• Experience in a multi-unit retail or restaurant environment preferred
• Has lead social media initiatives
• Demonstrated ability to manage projects independently, handle multiple tasks assignments in a fast paced environment
• Ability to build productive cross-functional relationships to support the strategic goals of the organization
• Puts the Customer First - Anticipates customer needs, champions for the customer, acts with customers in mind, exceeds customers’ expectations, gains customers’ trust and respect
• Communicates effectively and candidly - Communicates clearly and directly, approachable, relates well to others, engages people and helps them understand change, provides and seeks feedback, articulates clearly, actively listens (in French and English)
• Achieves results through teamwork – Is open to diverse ideas, works inclusively and collaboratively, holds self and others accountable, involves others to accomplish individual and team goals
• Coaches and develops others - Develops and cares about associates, builds effective teams, helps people be their best, values and manages diversity, provides candid and constructive feedback
• Leads change and innovation - Challenges the status quo, embraces technology, puts forward creative ideas, champions and implements process improvements, gathers the ideas of others, demonstrates good judgment about which ideas will work
• Provides clear and strategic direction - Plans and organizes well, sets a clear and simple course of action, stays focused on the most important priorities, has the ability to visualize and plan for the future, understands the industry and marketplace
• Collaboration - Working effectively and cooperatively with others; establishing and maintaining good working relationships
• Results Oriented – Setting high goals for personal and group accomplishment: using measurement methods to monitor progress toward goal attainment: tenaciously working to meet or exceed those goals while deriving satisfaction from the process of goal achievement and continuous improvement

Please note that any offer of employment will be conditional upon a background check, including a criminal record check.