Associate Trade Marketing Manager (Contract)

CanPrev Natural Health Products, Ltd; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

CanPrev Natural Health Products, Ltd is seeking an Associate Trade Marketing Manager on a contract basis for up to 2 years to lead retail marketing initiatives across health food stores, online platforms and key accounts in Canada and the USA.

Reporting to Sales, you will develop promotional programmes, strengthen retail relationships and drive brand visibility, customer engagement and measurable sales growth across North American markets.

Qualifications

• Plan and execute national flyer programmes, digital advertising, product launches and in-store displays.
• Collaborate with sales teams to meet account requirements and drive promotions.
• Manage budgets, timelines and ROI analysis.
• Develop creative briefs and coordinate artwork approvals with vendors.
• Represent the organization at Canada/USA B2B trade shows.
• Coach Trade Marketing Specialist and standardize processes.
• Support performance management and professional development.
• Promote inclusive, safety-focused workplace and compliance.

Responsibilities

• Plan and execute retail marketing initiatives across channels.
• Coordinate with Sales to tailor promotions for key accounts.
• Oversee budgets, timelines, and ROI on campaigns.
• Develop briefs and manage artwork approvals with partners.
• Present at B2B trade shows in NA.
• Mentor the Trade Marketing Specialist and align reporting.
• Support team development and adhere to company policies.

Skills

Project management

Leadership

Cross-functional collaboration

Budget management

Retail marketing

Campaign planning

Education

Bachelor's degree in Marketing, Business, Communications or related field

Holistic Nutrition Certification

Tools

Excel

Vendor management

Job description

This is a contract position of up to 2 years for an Associate Trade Marketing Manager to lead retail marketing initiatives across health food stores, online platforms and key accounts in Canada and the USA. Partnering closely with Sales, this individual will develop impactful promotional programmes, strengthen retail relationships and drive brand visibility, customer engagement and measurable sales growth.

Responsibilities:

• Plan and execute retail marketing initiatives, including national flyer programmes, digital advertising, product launches, in-store displays, and multi-channel activations.
• Collaborate with sales teams to understand account requirements and deliver effective promotional programmes.
• Manage budgets, timelines, point-of-sale materials and campaign performance to maximize return on investment.
• Develop creative briefs and oversee artwork approvals, working with internal teams, external vendors and agencies to maintain brand consistency.
• Plan and represent the organization at B2B trade shows across Canada and the USA.
• Coach and support the Trade Marketing Specialist, standardizing processes and ensuring consistent programme reporting.
• Set team objectives, provide feedback and support performance management, training and professional development.
• Promote an inclusive, respectful and safety-focused workplace while ensuring compliance with company policies and applicable regulations.

Requirements:

• Degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 2–5+ years of experience in marketing or strategic planning, including leadership responsibilities.
• Knowledge of shopper marketing, retail media, point-of-sale development and promotional campaigns.
• Experience managing budgets, timelines and return-on-investment analysis.
• Strong project management, Excel, vendor management and cross-functional collaboration skills.
• Demonstrated ability to coach team members and manage multiple priorities.
• Experience in health food retail is an asset.
• Holistic Nutrition Certification is considered an asset.

Candidates with a passion for natural health, retail marketing and building strong sales partnerships are encouraged to apply for this opportunity to drive brand growth across North American markets.