Brand Growth Manager – New Beverage Platform

YUM; Vaughan; Hybrid; CAD 88,000 - 114,000; Full time

Benefits offered by this job

Hybrid work model

Paid vacation and holidays

Health and dental benefits

Job summary

KFC Canada is seeking an Associate Marketing Manager for Kwench by KFC to lead end-to-end marketing strategy and execution, acting as a business owner across brand strategy, campaigns, and performance tracking.

This role requires 3–5+ years in marketing, an undergraduate degree in Marketing or related field, and a passion for building a new category within an iconic brand. Hybrid work and opportunities for impact are offered.

Qualifications

• Undergraduate degree required in Marketing, Business, Commerce, Communications, or related field.
• 3–5+ years of marketing experience in brand management, integrated marketing, or consumer CPG/beverage categories.

Responsibilities

• Lead end-to-end marketing strategy for Kwench by KFC.
• Oversee brand strategy, comms, retail activation, and performance tracking.
• Manage campaigns across paid media, social, PR, influencer, and digital channels.

Skills

Brand strategy

Cross-functional leadership

Campaign execution

Communication skills

Project management

Business acumen

Entrepreneurial mindset

Stakeholder management

Education

Undergraduate degree in Marketing, Business, Commerce, Communications or related field

Job description

KFC Canada is seeking an Associate Marketing Manager for Kwench by KFC to lead end-to-end marketing strategy and execution, acting as a business owner across brand strategy, campaigns, and performance tracking.

This role requires 3–5+ years in marketing, an undergraduate degree in Marketing or related field, and a passion for building a new category within an iconic brand. Hybrid work and opportunities for impact are offered.