Brand Purpose Strategist: Trust, Growth & Impact

KFC Canada (Yum! Brands Subsidiary); Vaughan; On-site; CAD 50,000 - 90,000; Full time

Benefits offered by this job

Half-day Fridays

Personal and professional development opportunities

Recognition and rewards for efforts

Job summary

This innovative firm is seeking a Brand Purpose Specialist to drive brand transformation and enhance KFC's reputation in Canada. In this role, you'll develop and implement strategies that improve brand consideration and trust while collaborating with agency partners and franchise stakeholders. Your creative skills and marketing expertise will be essential in launching impactful initiatives like the Food Donation program, fostering strong relationships, and analyzing consumer data to refine strategies. Join a company that values its people and culture, offering a supportive environment where you can grow and make a difference.

Qualifications

• 3+ years of marketing experience, preferably in CPG, QSR, or Retail Marketing.
• Strong collaboration skills and ability to work under pressure.

Responsibilities

• Develop the Brand Purpose/Reputation Strategy and integrate it into the marketing calendar.
• Launch KFC Food Donation program nationally and build awareness.

Skills

Marketing Strategy

Creative Skills

Collaboration

Data Analysis

Project Management

Education

Undergraduate degree in Marketing/Advertising/Commerce

Job description

This innovative firm is seeking a Brand Purpose Specialist to drive brand transformation and enhance KFC's reputation in Canada. In this role, you'll develop and implement strategies that improve brand consideration and trust while collaborating with agency partners and franchise stakeholders. Your creative skills and marketing expertise will be essential in launching impactful initiatives like the Food Donation program, fostering strong relationships, and analyzing consumer data to refine strategies. Join a company that values its people and culture, offering a supportive environment where you can grow and make a difference.