Associate Marketing Manager, Kwench by KFC

KFC Corporation; Vaughan; On-site; CAD 65,000 - 95,000; Full time

Job summary

Kwench by KFC is one of the most exciting growth opportunities in KFC Canada’s next chapter, a bold beverage-led sub-brand designed to build a new category and unlock new occasions for Canadians.

The Associate Manager, Marketing — Kwench by KFC will lead end-to-end marketing strategy and execution for Kwench, acting as a key business owner across brand strategy, communications, retail activation, innovation commercialization, media, agency management, and performance tracking.

Responsibilities

• Lead end-to-end marketing strategy and execution for Kwench by KFC.

Skills

Marketing strategy

Brand management

Communications

Retail activation

Innovation commercialization

Media planning

Agency management

Performance tracking

Job description

Kwench by KFC is one of the most exciting growth opportunities in KFC Canada’s next chapter: a bold new beverage-led sub-brand designed to build a new category, unlock new occasions, and expand how Canadians experience KFC.

The Associate Manager, Marketing — Kwench by KFC will help lead the end-to-end marketing strategy and execution for Kwench, acting as a key business owner across brand strategy, communications, retail activation, innovation commercialization, media, agency management, and performance tracking. This role is ideal for a marketer who wants to build something from the ground up, shape a new category within an iconic brand, and drive both short-term business results and long-term brand equity.