Marketing Specialist, Media

KFC Corporation; Vaughan; On-site; CAD 52,000 - 79,000; Full time

Job summary

KFC Canada is seeking a Media Specialist to join the Marketing team and help plan, execute, optimize and report paid media across the national marketing calendar. This is an exciting opportunity for an early-career media marketer to contribute to bold retail campaigns, brand platforms, partnerships and digital activations that drive salience and growth.

You will focus on ensuring campaigns are well-briefed, performance-oriented, and connected to business objectives while learning how media can

Responsibilities

• Plan, execute, optimize and report paid media campaigns across the national marketing calendar.

Job description

The Media Specialist is a key member of the KFC Canada Marketing team, supporting the planning, execution, optimization, and reporting of paid media across the national marketing calendar. This role helps bring KFC's bold retail campaigns, brand platforms, partnerships, and digital activations to life across paid media channels - ensuring plans are well-briefed, well-executed, performance-oriented, and connected to business objectives.
This is an exciting opportunity for an early-career media marketer to help build one of Canada’s most iconic QSR brands, while learning how media can drive salience, consideration, traffic, and transaction-led growth.