Paid Media Planner: Growth, Analytics & Campaigns

Socket.dev; Vaughan; Hybrid; CAD 70,000 - 88,000; Full time

Benefits offered by this job

Hybrid work model (2–3 days in office)

Paid vacation and personal days

Comprehensive health and dental

Tuition reimbursement

Job summary

KFC Canada is seeking an early-career Media Specialist to support planning, execution, and reporting for paid media across the national calendar. You will work with cross-functional teams to optimize campaigns, track budgets, and translate data into clear storytelling for stakeholders.

The role focuses on learning how media drives salience, traffic, and conversion for a leading QSR brand in Canada, with hybrid work arrangements and opportunities to grow with the team.

Qualifications

• 1–3 years of experience in media planning, media buying, advertising, or campaign management.
• Experience in fast-paced consumer brands or agencies is an asset.
• Foundational understanding of paid media channels including TV, digital, social, search, and OOH.

Responsibilities

• Support paid media plans across channels such as TV, CTV, social, digital, search, audio, and OOH.
• Coordinate inputs, budgets, timing, creative specs, and reporting needs with internal teams and agencies.
• Monitor budgets, flag risks and opportunities, and help connect spend to business priorities.
• Assist in weekly, monthly, and post-campaign reporting and share performance learnings.

Skills

Project management

Analytics

Cross-functional collaboration

Communication

Attention to detail

Education

Undergraduate degree in Marketing/Advertising/Commerce/Business/Communications/Media

Job description

KFC Canada is seeking an early-career Media Specialist to support planning, execution, and reporting for paid media across the national calendar. You will work with cross-functional teams to optimize campaigns, track budgets, and translate data into clear storytelling for stakeholders.

The role focuses on learning how media drives salience, traffic, and conversion for a leading QSR brand in Canada, with hybrid work arrangements and opportunities to grow with the team.