Brand Experience Lead for Major Activations

New Brunswick Community College; Fredericton; On-site; CAD 59,000 - 83,000; Full time

Benefits offered by this job

Pension Plan

Professional development

EFAP

Paid sick leave

Vacation leave

Tuition reimbursement

Job summary

New Brunswick Community College is seeking a Brand Experience and Activation Specialist to steward the NBCC brand across events and activations, leading planning and execution of ceremonies and campaigns.

You will develop activation playbooks, manage budgets and logistics, and ensure consistency with NBCC brand standards while collaborating with internal teams and external vendors to deliver memorable brand experiences.

Qualifications

• Diploma or degree in Marketing, Brand Management, Communications, Event Management, or a related field.

Responsibilities

• Lead the planning and execution of NBCC's major ceremonies, events, and brand activations, including graduation, capital campaign launches, and other institutional initiatives.
• Develop activation and event plans that align with brand objectives, stakeholder needs, production timelines, and budget requirements.
• Manage event logistics, vendor relationships, signage, environmental graphics, branded merchandise, digital displays, photography, and videography requirements.
• Ensure all event materials and activation assets align with NBCC brand standards and create engaging, memorable experiences.
• Provide guidance to internal teams and external vendors regarding brand requirements and production expectations.
• Develop and maintain brand resources, templates, activation playbooks, and tools that support consistent brand execution across the College.

Skills

Brand management

Event management

Project management

Stakeholder engagement

Vendor management

MS Office

PM software

Education

Diploma or degree in Marketing/Brand Management/Communications/Event Management

Tools

Microsoft Office Suite

Project management software

Job description

New Brunswick Community College is seeking a Brand Experience and Activation Specialist to steward the NBCC brand across events and activations, leading planning and execution of ceremonies and campaigns.

You will develop activation playbooks, manage budgets and logistics, and ensure consistency with NBCC brand standards while collaborating with internal teams and external vendors to deliver memorable brand experiences.