Brand Activation & Community Engagement Specialist

Jobtailor; Regina; On-site; CAD 55,000 - 85,000; Full time

Job summary

CBC/Radio-Canada in Regina is seeking a Communications and Marketing professional to execute integrated plans promoting CBC programming across social, digital, radio and television platforms.

You will organize events, drive fan engagement, develop social media strategies, monitor campaigns and analyze performance to optimize content. The role requires collaboration with cross‑functional teams and a passion for diverse communities, with evening/weekend availability.

Qualifications

• Superior writing, editing and proofreading skills with at least 3 years' experience.
• Working knowledge of a wide range of communications and marketing materials.
• Excellent interpersonal and organizational skills.
• Ability to work under deadline pressures and handle multiple tasks.
• Passion for community and relationship building with diverse audiences.
• Commitment to diversity, inclusion and a respectful work culture.
• Experience in community event logistics and brand activation execution.
• Strong customer service and problem-solving abilities.
• Creativity and good judgment with initiative.
• Proficiency in digital and social media writing for multiple channels.

Responsibilities

• Execute integrated marketing plans promoting CBC programming and the CBC brand across social, digital, radio and television platforms
• Organize internal and external events, both virtually and in person
• Execute fan engagement, outreach initiatives, brand activations and contests
• Create and execute social media strategies for established and emerging platforms
• Monitor campaigns, analyze performance and optimize content
• Collaborate with cross-functional teams and departments to develop creative campaigns
• Research, review and source suppliers for CBC-branded promotional materials
• Research information for special projects, new initiatives and administrative matters
• Perform other related tasks as needed
• Report to the Senior Manager, Communications and Marketing
• Travel as required

Skills

Writing

Editing

Proofreading

Social media management

Content creation

Campaign analysis

Event organization

Brand activation

Research skills

Digital marketing

Interpersonal skills

Organizational skills

Creativity

Initiative

Problem-solving

Education

Post-Secondary Certificate

Diploma

University Degree in Communications

Public Relations

Marketing

Tools

Google Docs

Google Drive

Google Sheets

Google Slides

Google Calendar

Google Meet

Job description

CBC/Radio-Canada in Regina is seeking a Communications and Marketing professional to execute integrated plans promoting CBC programming across social, digital, radio and television platforms.

You will organize events, drive fan engagement, develop social media strategies, monitor campaigns and analyze performance to optimize content. The role requires collaboration with cross‑functional teams and a passion for diverse communities, with evening/weekend availability.