Brand Experience and Activation Specialist

NBCC (New Brunswick Community College); Fredericton; On-site; CAD 59,000 - 83,000; Full time

Job summary

New Brunswick Community College (NBCC) is seeking a Brand Experience and Activation Specialist to join the Marketing & Communications team. You will lead the planning, execution, and continuous improvement of NBCC's brand through memorable experiences, ceremonies, events, and activations across campuses.

The role requires a diploma or degree in marketing or related field and 5–7 years of experience in brand management or events, with strong project management and stakeholder engagement skills.

Qualifications

• Minimum five to seven years of recent, related experience in brand management, marketing, communications, event management, or a related discipline.
• Experience planning and executing large-scale institutional, corporate, or public-facing events.
• Strong project management skills with the ability to manage multiple priorities and competing deadlines.
• Exceptional stakeholder engagement, relationship-building, and communication skills.
• Experience collaborating with vendors and managing external service providers.
• Demonstrated creativity and ability to develop engaging brand experiences that foster meaningful connections.
• Proficiency with Microsoft Office Suite.
• Familiarity with project management software.

Responsibilities

• Lead the planning and execution of NBCC's major ceremonies, events, and brand activations, including graduation, capital campaign launches, and other institutional initiatives.
• Develop activation and event plans that align with brand objectives, stakeholder needs, production timelines, and budget requirements.
• Manage event logistics, vendor relationships, signage, environmental graphics, branded merchandise, digital displays, photography, and videography requirements.
• Ensure all event materials and activation assets align with NBCC brand standards and create engaging, memorable experiences.
• Provide guidance to internal teams and external vendors regarding brand requirements and production expectations.
• Develop and maintain brand resources, templates, activation playbooks, and tools that support consistent brand execution across the College.
• Conduct brand research and environmental scans to identify opportunities to strengthen and elevate the NBCC brand.
• Build and maintain strong relationships with internal stakeholders, including Advancement, Alumni, Facilities, Student Recruitment, academic departments, and senior leadership.
• Manage activation budgets and support sponsorship activation opportunities.
• Evaluate activation outcomes and maintain knowledge-sharing resources that support continuous improvement.
• Perform other related duties as required.

Skills

Brand management

Event management

Stakeholder engagement

Project management

Communication

Vendor management

Creative thinking

Team collaboration

Education

Diploma or degree in Marketing

Tools

Microsoft Office Suite

Project management software

Job description

NBCC is seeking a creative, strategic, and highly organized Brand Experience and Activation Specialist to join our Marketing & Communications team.

Reporting to the Manager, Strategy & Growth, this role is the primary steward of the NBCC brand and is responsible for bringing our brand to life through memorable experiences and high-impact activations. From graduation ceremonies and alumni recognition events to capital campaign launches and strategic marketing initiatives, you will lead the planning, execution, and continuous improvement of the College's most visible public-facing moments.

As the Brand Experience and Activation Specialist, you will ensure a consistent and engaging brand presence across events, activations, and institutional touchpoints while developing tools and resources that empower teams across NBCC to deliver exceptional brand experiences.

Position Type: Regular

Location: Any NBCC campus location

Salary Range: $59,046.00 to $82,576.00 per annum

Responsibilities

• Lead the planning and execution of NBCC's major ceremonies, events, and brand activations, including graduation, capital campaign launches, and other institutional initiatives.
• Develop activation and event plans that align with brand objectives, stakeholder needs, production timelines, and budget requirements.
• Manage event logistics, vendor relationships, signage, environmental graphics, branded merchandise, digital displays, photography, and videography requirements.
• Ensure all event materials and activation assets align with NBCC brand standards and create engaging, memorable experiences.
• Provide guidance to internal teams and external vendors regarding brand requirements and production expectations.
• Develop and maintain brand resources, templates, activation playbooks, and tools that support consistent brand execution across the College.
• Conduct brand research and environmental scans to identify opportunities to strengthen and elevate the NBCC brand.
• Build and maintain strong relationships with internal stakeholders, including Advancement, Alumni, Facilities, Student Recruitment, academic departments, and senior leadership.
• Manage activation budgets and support sponsorship activation opportunities.
• Evaluate activation outcomes and maintain knowledge-sharing resources that support continuous improvement.
• Perform other related duties as required.

Education

• Diploma or degree in Marketing, Brand Management, Communications, Event Management, or a related field.

Experience & Expertise

• Minimum five to seven years of recent, related experience in brand management, marketing, communications, event management, or a related discipline.
• Experience planning and executing large-scale institutional, corporate, or public-facing events.
• Strong project management skills with the ability to manage multiple priorities and competing deadlines.
• Exceptional stakeholder engagement, relationship-building, and communication skills.
• Experience collaborating with vendors and managing external service providers.
• Demonstrated creativity and ability to develop engaging brand experiences that foster meaningful connections.
• Proficiency with Microsoft Office Suite.
• Familiarity with project management software.

Assets

• Experience in a post-secondary, public sector, or agency environment.
• Experience with campaign launches, brand activations, experiential marketing, or event production.
• Experience supporting multi-channel marketing initiative.

Skills & Attributes

• Strong organizational skills and exceptional attention to detail.
• Collaborative team player who builds positive working relationships across diverse stakeholder groups.
• Strong judgment, initiative, and problem-solving abilities.
• Ability to work independently while contributing effectively to team success.
• Customer-focused mindset with a commitment to delivering high-quality experiences.
• Adaptable, resourceful, and proactive in identifying opportunities to enhance the NBCC brand.
• Positive outlook and enthusiasm for creating meaningful experiences.

About New Brunswick Community College (NBCC)

With six Campuses across the province, New Brunswick Community College (NBCC) transforms lives and communities across New Brunswick and contributes to the social and economic prosperity of our province.

Why work with NBCC?

• You want to make a difference. By working at NBCC, you can support students in achieving their educational and career aspirations, help meet the needs of employers and contribute to stronger communities across New Brunswick.
• You want to belong to something bigger. NBCC welcomes the individual experiences and perspectives of our learners, our staff and our partners. We nurture a culture of belonging where everyone feels valued and has opportunities to add value. NBCC is an equal opportunity employer building a dynamic team that is representative of the communities and industries that we serve.
• We're one of the best places to work in Atlantic Canada. For ten years in a row, we have been named one of Atlantic Canada's Top Employers because of our commitment to families, community service and employee engagement. This includes, paid time off to volunteer, comprehensive benefits packages and professional development opportunities.

Benefits

At NBCC, we invest in your growth and well-being. We support career advancement through Professional Certifications and prioritize your whole self, with benefits like paid volunteer days and comprehensive health coverage. Some of the many benefits we offer are:

• Membership in the New Brunswick Public Service Pension Plan.
• Opportunities for professional development and training.
• Free access to an Employee and Family Assistance Program (EFAP).
• Paid sick and vacation leave.
• Volunteer leave.
• Tuition Reimbursement Programs.

Curious to learn more about the benefits NBCC has to offer? Visit our Careers Page.

All applicants must be eligible to work in Canada at the time of application.

The New Brunswick Community College (NBCC) is committed to being flexible in its operations and to the well-being of its employees. This includes considering reasonable requests for alternative work arrangements, when feasible, to meet the changing needs of the College and its students. In order to ensure our student needs are met, flexible work arrangements cannot extend beyond the New Brunswick border. NBCC employees must be living in a location that is a reasonable distance from one of our seven work locations around the Province.

NBCC is committed to employment equity and strives to be an equal opportunity employer. We welcome applications from candidates of diverse backgrounds and experiences. Accommodations are available upon request for applicants participating in all aspects of the selection process.