Brand Campaign Specialist: Strategy, Launch & Optimization

Insight Global; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Insight Global is seeking a Brand Marketing Specialist to support planning, execution, and optimization of marketing campaigns that drive brand awareness and business results across traditional and digital channels. You will conduct research, glean insights from data, and collaborate with cross-functional teams to shape campaign concepts and timelines.

Working with agency partners, you will coordinate creative development, monitor performance, manage budgets, and maintain dashboards.

Qualifications

• 1–3 years of experience in marketing, brand management, or campaign execution.
• Strong project management and organizational skills.
• Understanding of traditional and digital marketing channels.
• Analytical mindset with the ability to interpret data and develop insights.
• Excellent communication and stakeholder management skills.

Responsibilities

• Support campaign planning through research, insights, and performance analysis.
• Coordinate creative development, reviews, and approvals with internal stakeholders and agency partners.
• Assist with campaign launches and monitor performance to identify optimization opportunities.
• Track budgets, update project timelines, and maintain marketing dashboards.
• Support post-campaign reporting and document key learnings and best practices.
• Manage vendor invoicing and ensure timely budget reconciliation.

Skills

Project management

Organizational skills

Analytical mindset

Communication & stakeholder management

Job description

Insight Global is seeking a Brand Marketing Specialist to support planning, execution, and optimization of marketing campaigns that drive brand awareness and business results across traditional and digital channels. You will conduct research, glean insights from data, and collaborate with cross-functional teams to shape campaign concepts and timelines.

Working with agency partners, you will coordinate creative development, monitor performance, manage budgets, and maintain dashboards.