Bilingual VP of Sales & Marketing - Software Growth

banyansoftware; Montreal; Hybrid; CAD 150,000 - 210,000; Full time

Job summary

NovoLogik, a Banyan portfolio company, seeks a high-impact VP Sales & Marketing to build a dedicated function from the ground up in Quebec and across Canada. You will own go-to-market strategy, CRM, and outbound campaigns, partnering with Banyan and the CEO to define the commercial roadmap.

This role emphasizes high-volume, relationship-driven activity, with responsibility for sales cycles, account growth, and marketing operations.

Qualifications

• CRM selection and sales rhythm establishment.
• Define ideal customer profile and target segments.
• Build marketing collateral and launch outbound campaigns.
• Run the full sales cycle from inbound to close.
• Own revenue target initially and establish reporting discipline.

Responsibilities

• Select and implement a CRM and establish sales rhythm.
• Define ICP and target segments, starting from existing customers.
• Develop marketing collateral, refresh website, and launch outbound campaigns including SEO/SEM.
• Qualify inbound leads, deliver demos, negotiate, and close.
• Own revenue until team expansion justifies hires.

Skills

CRM

Demos

Outbound campaigns

Account growth

Job description

NovoLogik, a Banyan portfolio company, seeks a high-impact VP Sales & Marketing to build a dedicated function from the ground up in Quebec and across Canada. You will own go-to-market strategy, CRM, and outbound campaigns, partnering with Banyan and the CEO to define the commercial roadmap.

This role emphasizes high-volume, relationship-driven activity, with responsibility for sales cycles, account growth, and marketing operations.