Bilingual Senior Account Manager & PR Lead (English/French)

Publicis Groupe; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a Senior Account Manager and PR Lead to enhance its public profile and communication strategy. In this dynamic role, you will collaborate with agency leaders to create innovative content that elevates brand visibility. Your expertise in media relations and bilingual communication will be crucial as you engage with diverse stakeholders and drive thought leadership initiatives. This exciting contract role offers the opportunity to shape impactful media strategies and contribute to a vibrant team focused on diversity and inclusion. If you are passionate about communications and eager to make a difference, this position is for you.

Qualifications

• 7-9 years’ experience in media relations and communications in an agency environment.
• Strong media relationships and excellent bilingual communication skills.

Responsibilities

• Develop and execute thought leadership and media strategies in both French and English.
• Manage social media accounts and ensure alignment with PR strategies.
• Provide crisis management support and media training for spokespeople.

Skills

Media Relations

Crisis Management

Social Media Management

Bilingual Communication (English and French)

Cross-functional Leadership

Time Management

Organizational Skills

Education

Post-graduate diploma in Public Relations

Tools

LinkedIn

Instagram

Meta

X (Twitter)

TikTok

Job description

Company description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.

Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM),MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient.

Overview

As Senior Account Manager and PR Lead at Publicis Groupe Canada, you will play a pivotal role in shaping and enhancing the organization’s public profile and communication strategy. Your work will involve collaborating with Groupe agency leaders to develop innovative ideas and compelling content that boosts brand visibility and meets business objectives. You will work with various stakeholders across Publicis Groupe, including HR, DE&I, media, and creative to promote every aspect of the Groupe and its brands in both French and English.You will be responsible for crafting integrated content and communications strategies with clear objectives and targets. Your role will include designing impactful media relations strategies and campaigns, showcasing thought leadership through comprehensive media strategies, and contributing insightful content to industry conversations.This engagement with diverse topics helps the organization resonate with various audiences, solidifying its position as a thought leader.

Please note this is a contract role.

Responsibilities

Thought Leadership

• Collaborate with agency leaders and work with teams across HR, DE&I, media, creativity, and learning and development to define and execute thought leadership and promotion strategies across panels, seminars, trade, and business media, focusing on diverse topics such as HR, CSR, DE&I, media, data and creativity to promote the Groupe and its brands’ activities in French and English Canada.
• Challenge leaders to engage with trending topics and issues in industry and corporate/social Canada.
• Develop and oversee the implementation of the annual PR plan, ensuring it meets KPIs for targeted audiences and is executed in both French and English.
• Seek out and evaluate proactive and reactive PR opportunities.
• Work with the Publicis global communication team to align and adapt global information to the Canadian context.

Press Relations

• Support campaigns, new wins, or announcements from Publicis Groupe and its brands.
• Draft and edit media materials such as editorials, press releases, and briefing books.
• Act as a project manager, fully developing and conducting 360 campaigns including media and influencer outreach.
• Conduct written and verbal outreach with media contacts across trade, business, and lifestyle sectors.
• Complete monthly PR updates for sharing with the Canadian Leadership team.

Crisis Management

• In collaboration with leaders, provide crisis mitigation and issues advice; contribute to the development of the organization’s crisis plan.
• Assist with media training for the Groupe and brands’ spokespeople, preparing them for interactions with the press.
• Accompany senior management to media interviews, providing briefings and support, if required.

Social Media

• Manage Publicis Groupe Canada’s LinkedIn and Instagram accounts, ensuring alignment with overall PR and communications strategy.
• Oversee integrated communications, including social/digital and online community engagement.
• Demonstrate creative and strategic thinking capabilities to support and innovate social media campaigns in both French and English.

Qualifications

• Post-graduate diploma in Public Relations, Corporate Communications or related discipline
• 7-9 years’ experience in an agency environment with a focus on media relations and communications
• Strong media relationships
• Fully bilingual in both English and French (a must); other languages considered a strong asset
• Corporate communications experience is an asset
• Excellent cross-functional leadership, presentation and communication skills
• Shows strong initiative as an entrepreneurial thinker, taking independent actions
• Excellent communication, time management and organizational skills and is detail-oriented
• Strong proficiency in social platforms such as LinkedIn, Instagram, Meta, X, TikTok, etc. is an asset, with an understanding of effective measurement frameworks for social programs

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email [e-mail]