Bilingual Marketing Specialist

Porter Airlines Inc.; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Porter Airlines is seeking a Marketing Specialist to join their dynamic team. In this role, you will support marketing campaigns across multiple channels, focusing on customer acquisition and brand growth. A strong background in consumer marketing, coupled with bilingual proficiency in French and English, is preferred. Join Porter to elevate the air travel experience for every passenger while working in a hybrid environment.

Qualifications

• 5+ years of experience in consumer marketing and/or advertising, ideally in an agency.
• 3+ years’ experience developing multi-channel advertising strategies.
• Bilingual in French and English.

Responsibilities

• Support planning and execution of integrated marketing strategies.
• Analyze internal and market data for campaign targeting.
• Collaborate with creative teams to ensure high-quality execution.

Skills

Organizational skills

Interpersonal skills

Creative thinking

Analytical evaluation

Problem-solving

Education

Bachelor’s degree in Communications, Marketing or similar

Job description

Job Summary

As the Marketing Specialist, you will be part of a full internal marketing agency and an integral member of a high-performing team. The role is focused on supporting the planning and execution of marketing campaigns across various channels to promote our brand, destinations, and service offerings. You will also be responsible for planning and executing sponsorships. The successful candidate will have strong organizational & interpersonal skills, as well as creative thinking and analytical evaluation abilities. The role requires full written and spoken fluency in Quebec French as well as in English to support our growth in the Montreal market.

Duties & Responsibilities

• Support the planning, development, and execution of integrated marketing strategies and multi-channel media plans—including print, digital, radio, and out-of-home—that drive customer acquisition, increase brand awareness, and support Porter Airlines’ revenue goals across all markets.
• Create campaign roadmaps and lead cross-functional execution, ensuring alignment with corporate brand priorities and stakeholder buy-in.
• Establish campaign KPIs and scorecards, tracking campaign performance and ROI/ROE metrics to guide optimization strategies.
• Provide post-campaign reports and actionable insights to internal teams and external partners.
• Analyze internal and market data to inform campaign segmentation, targeting, and creative direction.
• Develop and support best in class relationships with inside teams and outside organizations to support organizational objectives.
• Monitor and report on competitor brand activity and alert the various teams on innovative industry news by creating overviews: identify, evaluate, recommend
• Plan and execute sponsorships and related marketing initiatives that enhance brand visibility and support strategic objectives.
• Conduct market and competitive research to inform strategy and identify new opportunities.
• Collaborate closely with creative and content teams to ensure high-quality execution across all touchpoints.
• Serve as a strategic liaison between Marketing, Network Planning, Revenue Management, Legal, Sales, Commercial Services, and other departments.
• Support the Marketing team by QAing and reviewing marketing assets and initiatives to ensure accuracy and brand alignment.
• Collaborate with the Marketing Project Manager to support the creation and distribution of marketing content across various channels, such as the website, social media, email campaigns, and print marketing materials.
• Covers for the Marketing Project Manager
• Actively engage in Porter’s Safety Management System (SMS), reporting hazards and incidents encountered in daily operations while promoting and adhering to the Company Safety Policy.

Behavioural Competencies

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

• Teamwork: Working collaboratively with others to achieve organizational goals.

• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications

• A bachelor’s degree in Communications, Marketing or similar strongly preferred.
• 5+ years of experience in consumer marketing and/or advertising, with experience in an agency setting preferred.
• 3+ years’ experience developing multi-channel online and offline advertising strategies and campaigns including print and digital media, email and web site marketing.
• Experience in B2C marketing in the Montreal area strongly preferred.
• Successful work experience coordinating the efforts of multiple peers, superiors and members of diverse teams in a fast-paced, ever-changing, deadline-driven production environment.
• Ability to solve complex problems with keen organizational instincts and political savvy. Must have a passion for exceptional work quality and a strong attention to detail.
• Experience negotiating and successfully moving to agreement on business agreements for win-win benefits.
• Bilingual in French and English required

Location

Toronto Downtown Office (250 Yonge Street), Montréal (Montréal-Pierre Elliott Trudeau International Airport - YUL) #LI-Hybrid

Company Description

Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porter’s fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves a North American network from Eastern Canada. Headquartered in Toronto, Porter is an Official 4 Star Airline in the World Airline Star Rating. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and X.