B2C Marketing Manager

Too Good To Go; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Too Good To Go is seeking a B2C Marketing Manager for Canada to grow its consumer marketplace. This role involves leading marketing initiatives, managing partnerships, and driving consumer engagement through data-driven strategies. Join a mission-driven company focused on reducing food waste.

Benefits

Personal and professional development opportunities

Inclusive company culture

Qualifications

• Significant experience in consumer marketing and brand building.
• Hands-on experience in driving results with data and insights.

Responsibilities

• Lead Brand & Marketing storytelling across channels.
• Drive local demand activities for the marketplace.
• Manage local partnerships with content creators.

Skills

Marketing

Brand Building

Communication

Data Analysis

Social Media

Job description

Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. 40% of all food produced is wasted. This has a huge impact on our planet -10% of GHG emissions to be exact.

Product: Our solutions tackle food surplus holistically. Our B2C marketplace app connects businesses that have unsold, surplus food, with consumers who can buy it at ½ of the price. We also launched an AI-powered surplus food management solution to help retailers combat food waste.

Scale: We’re growing fast: Our community of 113 million registered users and 179.000 active partners across 19 countries, have together already saved 419+ million meals from going to waste - avoiding over 1.1 Million tonnes of CO2e! Our partners in North America include Tim Hortons, METRO and Whole Foods Market.

️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in FastCompany list of the World's Most Innovative Companies and World Changing Ideas. We are also TIME’s 100 Most Influential Companies. Most recently, we won Apple’s Cultural Impact Winner.

We’re looking for an exceptional B2C Marketing Manager for Canada to join the integrated Marketing team at Too Good To Go!

Your mission:

As B2C Marketing Manager you will be part of our international, collaborative, multidisciplinary Marketing community, focusing on the Canadian market. You will be responsible for growing the consumer side of the Too Good To Go marketplace for both the short and long term.

Your Role:

Reporting to the B2C Marketing Lead, North America, you will:

• Lead Brand & Marketing storytelling across owned and paid channels in collaboration with the B2C Marketing Lead and the paid media team
• Drive local demand-driving activities to balance the Too Good To Go marketplace
• Lead local partnerships mainly with content creators, influencers and 3rd parties
• Lead local CRM and product initiatives to deliver high engagement and activity on the app
• Tailor globally-led campaigns to fit with the relevant Canadian target segments
• Lead and manage briefs for creative production with both internal creative team and external agency partners
• Consistently lead with data and measurement in everything you do to
• Work closely with other marketing and commercial functions, including Partner marketing, Key Accounts and PR, to ensure cohesive and impactful output
• Continuously improve consumer understanding and identify local trends and opportunities in collaboration with the Brand team and local Social media
• Foster strong relationships with marketing colleagues in the North American cluster, Global, and other countries to create collective learning

Requirements:

• Significant experience in marketing, with a core focus on consumer marketing and brand building
• Hands-on experience in driving results backed by clear data, insights, and measurement
• Hands-on experience planning and executing consumer marketing campaigns across platforms
• Comprehensive and natural understanding of social media landscape
• Excellent communications skills - in both English and French. You’re a born storyteller with a clear and empathetic communications style
• Exceptional organisational skills and the capability to multitask comfortably
• Keen eye for detail and proficiency in briefing and reviewing creative content
• Embrace accountability and leadership
• Ambitious, results-oriented mindset
• A desire to help make a positive impact on our planet and society

Our Values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What we offer:

• A rare opportunity to work in a social impact company (and a certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners, and 1,400+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work

How to apply:

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or Linkedin direct messaging.

#LI-LO1

How to apply:

Please submit your resume and cover letter in English. A member of our Talent Acquisition team will get back to you within a few weeks of receiving your application. We look forward to reading your application!

The estimated base salary range for this role is between $55,000-$75,000 CAD. Actual salaries may vary.

We welcome all applicants and are happy to provide reasonable accommodation at any point in the application or interview process. Please [e-mail] any accommodation needs.