B2B Tech Marketing Lead

TITAN Haptics; Mississauga; On-site; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Base salary with bonuses

Employee stock options

Flexible hours and vacation

Job summary

TITAN Haptics, a Mississauga-based startup focused on haptic technology, seeks a proactive B2B Marketing Lead. You will craft and execute campaigns, develop content, and collaborate with sales, engineering, and global teams to uncover new market opportunities in gaming and consumer tech.

Your role involves significant content creation, analytics-driven optimization, and cross-functional coordination to drive growth and brand reach globally.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience designing and implementing successful B2B marketing campaigns.
• Ability to convert leads into sales.

Responsibilities

• Design and execute B2B digital marketing campaigns to generate leads and drive sales.
• Use analytics tools to track campaign performance and optimize.
• Collaborate with sales to convert leads into sales.
• Manage marketing budget to maximize ROI.
• Test and optimize tactics for acquisition and CRO.
• Produce high-quality written content (blogs, pitches) to support marketing initiatives.
• Coordinate with PR and external communities to expand brand reach.

Skills

Campaign design

Lead generation

Analytics

Budget management

Communication

Team management

Negotiation

Content creation

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

Google Suite

CRM software

Job description

Job description

We are on the hunt for a proactive and strategic B2B Tech Marketing Lead with an entrepreneurial spirit who excels in written communication. This role involves significant content creation, including writing blog posts, developing campaign ideas, and crafting pitches. Your main duty will be to design and execute B2B campaigns that successfully explore and secure new market opportunities. This role offers the unique chance to work with prestigious companies and brands in the fast-paced domains of gaming and consumer technology. You will liaise with multiple teams within our organization, such as marketing, global sales operations, and engineering.

About TITAN Haptics

TITAN Haptics Inc. is a forward-thinking startup specializing in the development of touch technologies for gaming consoles and touchscreen devices. We are a dynamic team of innovators, risk-takers, and problem solvers, committed to pushing the boundaries of haptic technology. Our work environment encourages collaboration and the sharing of ideas across all departments, fostering a culture where creativity and innovation thrive. Our HQ is located in Mississauga, Ontario, but our impact is global.

Responsibilities

• Develop and execute effective B2B digital marketing campaigns to generate leads and drive sales.
• Use analytics tools to track the performance of campaigns and make necessary adjustments.
• Collaborate with the sales team to ensure leads are effectively converted into sales.
• Manage marketing budget effectively to achieve maximum ROI.
• Test and optimize marketing tactics for customer acquisition and conversion rate optimization.
• Translate ideas to actionable items that deliver business results.
• Produce high-quality written content, including blog posts, campaign ideas, and pitches, to support marketing and sales initiatives.
• Work with PR agencies and other communities to expand brand reach.

Key Qualifications/Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field, with proven experience in B2B marketing.
• Demonstrated ability to design and implement successful marketing campaigns.
• Ability to convert leads into sales.
• Passion for consumer electronics technology, gaming, AR/VR, tech trends.
• Excellent analytical, organizational, creative thinking, and problem-solving skills, with knowledge of data analysis procedures and statistical analysis.
• Strong interpersonal, team management and communication skills, with a professional and proactive work ethic.

Must Have:

• Legal eligibility to work in Canada, with the ability to travel as necessary.
• Comfortable in a fast-paced environment, with the ability to work independently and as part of a team.
• Strong technical skills (Microsoft Office, Google Suite, CRM software), with the ability to manage multiple projects simultaneously while adhering to company policies and maintaining confidentiality.
• High ethical and professional standard

Skills and Competencies

• Team building
• Strong communication skills
• Highly organized and results-driven
• Ability to close deals and negotiate terms
• Partnership approach to building customer relationships

Role Type:

Full time or contract

Location

• Mississauga (HQ)

Compensation and Benefits

• Base salary, Performance-Based Bonuses and Employee Stock Options
• Flexible hours and vacation

TITAN Haptics Company Culture

• Open, collaborative environment that promotes sharing of ideas across Engineering, Marketing, Sales and Strategy.
• Energetic, high-velocity team that values speed and iteration.
• Flat management structure that values ideas. Be creative, be heard.
• Flexible work schedule that values quality work product over time spent.