B2B Social Strategy & Orchestration Lead

Tag; Canada; On-site; CAD 60,000 - 90,000; Full time

Job summary

A global technology brand in Canada seeks an experienced professional to own the social execution strategy for its B2B ecosystem, spanning commercial, AI, and developer audiences. The role involves overseeing social activities, ensuring strategic alignment, and promoting consistency across various initiatives. Candidates should be adept at driving clarity, prioritizing initiatives, and collaborating across teams. This position is crucial for enhancing the brand's engagement and trust within the technical and enterprise sectors.

Responsibilities

• Own the overarching social execution strategy for B2B audiences, including commercial, AI, developer, and event-driven initiatives.
• Ensure all B2B social activity ladders up to a unified narrative and strategic point of view.
• Identify overlaps, gaps, and amplification opportunities across verticals to maximize impact.
• Oversee how launches, thought leadership, events, and always-on content connect across the B2B ecosystem.
• Drive pod-level planning to ensure campaigns are sequenced and reinforced.
• Lead and support Content Leads and Social Media Managers within the B2B pod, providing strategic direction.
• Partner with senior marketing, product, communications, and developer-facing stakeholders.
• Use analytics to assess performance at the pod level, identifying patterns and trends.

Job description

A global technology brand in Canada seeks an experienced professional to own the social execution strategy for its B2B ecosystem, spanning commercial, AI, and developer audiences. The role involves overseeing social activities, ensuring strategic alignment, and promoting consistency across various initiatives. Candidates should be adept at driving clarity, prioritizing initiatives, and collaborating across teams. This position is crucial for enhancing the brand's engagement and trust within the technical and enterprise sectors.