B2B Social Media Strategist | Campaigns & Analytics

National Media Awards Foundation; Halifax; On-site; CAD 77,000 - 116,000; Full time

Benefits offered by this job

Discretionary bonus

Medical, dental coverage

Pension plan

Job summary

EY Canada is seeking a data-driven marketing professional to lead the Social Media team, shaping and executing our firm's presence across organic and paid channels. You will oversee end-to-end campaigns, advise stakeholders, and develop strategic content with a strong focus on storytelling and measurable KPIs.

You will collaborate with Brand, Marketing and Communications and cross-functional teams to optimize platforms and deliver results that support business objectives.

Qualifications

• 3–5 years of experience planning and measuring social media campaigns.
• Experience managing organic and paid media on major platforms.
• Strong storytelling and content development skills.
• Ability to work in fast-paced, high-volume environment.

Responsibilities

• Manage social channels end-to-end: strategy, creative concept, content development, reporting.
• Publish content via editorial calendar; coordinate across EY teams.
• Advise stakeholders; manage expectations in fast-paced environment.
• Develop and execute campaigns including organic, paid, advocacy and internal comms.
• Create content ensuring brand voice and governance; calendar management.
• Conduct social audits to identify gaps and priorities.
• Prepare monthly wrap reports with KPIs and recommendations.
• Identify social media trends and translate into best practices.

Skills

Campaign planning

Content development

Stakeholder management

Analytics & KPIs

Creative storytelling

Tools

Hootsuite

Marketo

TikTok

Facebook

LinkedIn

Job description

EY Canada is seeking a data-driven marketing professional to lead the Social Media team, shaping and executing our firm's presence across organic and paid channels. You will oversee end-to-end campaigns, advise stakeholders, and develop strategic content with a strong focus on storytelling and measurable KPIs.

You will collaborate with Brand, Marketing and Communications and cross-functional teams to optimize platforms and deliver results that support business objectives.