B2B Marketing Lead — Omnichannel & Events

Manpower Alberta; Edmonton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading recruitment agency is seeking a Marketing Manager to oversee day-to-day marketing functions. This full-time role involves executing strategic marketing initiatives, managing communications across channels, and driving B2B lead generation. Ideal candidates possess strong marketing experience, exceptional communication skills, and a passion for the food and beverage industry. Competitive compensation and career advancement opportunities are offered.

Qualifications

• 5-8 years of progressive marketing experience in B2B or functional ingredient space.
• Proven ability to drive strategy and manage multiple projects.
• Experience with tradeshow and event coordination.

Responsibilities

• Execute the company’s annual marketing plan.
• Manage omnichannel marketing calendar.
• Lead content development for various channels.

Skills

B2B marketing experience

Exceptional communication skills

Project management

Data analysis

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, Business

MBA or post-grad certifications

Tools

CRM platforms

LinkedIn Campaign Manager

Google Analytics

Project management tools

Job description

A leading recruitment agency is seeking a Marketing Manager to oversee day-to-day marketing functions. This full-time role involves executing strategic marketing initiatives, managing communications across channels, and driving B2B lead generation. Ideal candidates possess strong marketing experience, exceptional communication skills, and a passion for the food and beverage industry. Competitive compensation and career advancement opportunities are offered.