B2B Growth Marketing Leader - Full-Funnel Revenue Impact

OpenTable; Toronto; On-site; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Generous parental leave

Paid vacation

Learning & development opportunities

Work from anywhere

Mental health support

Job summary

OpenTable is seeking a Director of B2B Growth Marketing to lead the growth engine that helps restaurants discover, adopt, and grow with our products. You’ll own full-funnel performance across self-serve and sales-assisted motions, with accountability for pipeline, conversion, and revenue growth across Independent and Enterprise restaurants.

You’ll lead a team of eight spanning the core growth function, set the strategy, and collaborate with Sales, Product, Engineering, Analytics, and Finance to

Qualifications

• 3+ years leading a growth or performance marketing team and developing managers.
• 8+ years in B2B growth, demand generation, performance marketing, revenue marketing, or related field with demonstrated ownership of pipeline, conversion, and revenue outcomes.
• Strong analytical and technical fluency, including comfort with CRM, marketing automation, attribution, reporting, experimentation, and data quality.
• Experience designing or scaling both self-serve and sales-assisted growth motions.
• Experience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment business.

Responsibilities

• Set the B2B growth strategy and operating plan across Independent and Enterprise restaurants, translating company goals into clear priorities, targets, and investment decisions.
• Own full-funnel performance across self-serve and sales-assisted journeys, from acquisition and activation through opportunity creation, conversion, retention, expansion, and revenue.
• Lead, coach, and develop a team of eight, creating clear ownership, high standards, strong collaboration, and meaningful growth opportunities.
• Build a connected growth system across the customer journey, guiding work across SEO, lifecycle, paid marketing, web, and marketing operations without treating them as disconnected channels.
• Establish a trusted performance framework and partner with Sales, Product, Engineering, Analytics, and Finance to improve measurement, customer progression, pipeline quality, and conversion.
• Allocate budget, prioritize experimentation, and use data, automation, and AI thoughtfully to improve growth efficiency and make clear scale, change, or stop decisions.

Skills

B2B growth

Performance marketing

Revenue marketing

Data-driven

Cross-functional leadership

Marketing analytics

Strategic thinking

Tools

CRM

Marketing automation

Attribution

Reporting

Experimentation

Data quality

Job description

OpenTable is seeking a Director of B2B Growth Marketing to lead the growth engine that helps restaurants discover, adopt, and grow with our products. You’ll own full-funnel performance across self-serve and sales-assisted motions, with accountability for pipeline, conversion, and revenue growth across Independent and Enterprise restaurants.

You’ll lead a team of eight spanning the core growth function, set the strategy, and collaborate with Sales, Product, Engineering, Analytics, and Finance to