B2B Ecommerce Growth Manager — Manufacturing (Canada)

G.E. Barbour Inc.; Canada; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

G.E. Barbour Inc. is seeking an Ecommerce Sales & Marketing Manager to lead online sales and marketing initiatives across digital platforms in Canada.

You will blend ecommerce with traditional sales to drive revenue, improve conversions, and strengthen brand presence in the manufacturing sector. You will oversee end-to-end ecommerce cycles, manage campaigns, website optimization, analytics, and collaborate with product, supply chain, and customer service teams to ensure timely delivery and

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of ecommerce sales and digital marketing experience.
• Proven track record of managing ecommerce platforms and digital campaigns.
• Strong analytical skills and data-driven decision making.
• Excellent communication and leadership abilities to manage cross-functional teams.

Responsibilities

• Develop and implement comprehensive ecommerce sales and marketing strategies tailored to the manufacturing industry.
• Manage digital marketing campaigns including SEO, SEM, email marketing, social media, and paid advertising to drive traffic and sales.
• Analyze ecommerce performance metrics and customer data to identify trends, optimize campaigns, and improve user experience.
• Collaborate with product, supply chain, and customer service teams to ensure product availability, timely delivery, and high customer satisfaction.
• Oversee the management and continuous improvement of the company’s ecommerce platforms and online storefronts.
• Lead and mentor a team of ecommerce and marketing professionals to achieve sales targets and professional development goals.
• Coordinate with external vendors and agencies to enhance digital marketing efforts and technology solutions.
• Stay current with industry trends, emerging technologies, and competitive landscape to maintain a competitive edge.

Skills

Analytical skills

Leadership

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree (preferred)

Tools

CRM systems

ERP systems

Ecommerce platforms

SEO/SEM tools

Job description

G.E. Barbour Inc. is seeking an Ecommerce Sales & Marketing Manager to lead online sales and marketing initiatives across digital platforms in Canada.

You will blend ecommerce with traditional sales to drive revenue, improve conversions, and strengthen brand presence in the manufacturing sector. You will oversee end-to-end ecommerce cycles, manage campaigns, website optimization, analytics, and collaborate with product, supply chain, and customer service teams to ensure timely delivery and