B2B Content Marketing Lead — Hybrid & Scalable

Board; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Flexible paid time off

Company holidays

Group benefits

Travel opportunities

Job summary

Assemble, headquartered in Toronto, is seeking a hands-on Content Marketing Manager to craft high-impact content across the full funnel. You’ll translate executive pain points into compelling narratives that engage senior leaders, adapt messaging for paid ads, emails, webinars, and pages, and scale successful ideas across 20+ executive communities.

You’ll collaborate with Demand Gen, Sales, Membership, Enablement, Design, Video, and Editorial teams in a lean, fast-moving environment.

Qualifications

• 5+ years in B2B marketing with a focus on content.
• Exceptional writing and editing skills for executive audiences.
• Experience turning insights into scalable marketing content across channels.
• Comfort with AI and modern content tools to improve productivity while maintaining human voice.

Responsibilities

• Build scalable content programs by turning insights into high-value assets.
• Tailor messaging for different executive audiences across growth initiatives.
• Activate content across the full funnel: emails, landing pages, paid campaigns, webinars, and more.
• Collaborate with Sales, Membership, Demand Gen, Enablement, Design, Video, and Editorial teams.
• Own the content calendar and end-to-end planning of marketing content.

Skills

B2B marketing

Executive-writing

Content strategy

Cross-functional collaboration

Campaign management

AI-assisted content tools

SEO & content optimization

Project management

Education

Bachelor's degree in marketing, Communications, Journalism, English, or related field

Tools

Content tools

Web/landing page platforms

Job description

Assemble, headquartered in Toronto, is seeking a hands-on Content Marketing Manager to craft high-impact content across the full funnel. You’ll translate executive pain points into compelling narratives that engage senior leaders, adapt messaging for paid ads, emails, webinars, and pages, and scale successful ideas across 20+ executive communities.

You’ll collaborate with Demand Gen, Sales, Membership, Enablement, Design, Video, and Editorial teams in a lean, fast-moving environment.