Content Marketing Manager

Board; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Flexible paid time off

Company holidays

Group benefits

Travel opportunities

Job summary

Assemble, headquartered in Toronto, is seeking a hands-on Content Marketing Manager to craft high-impact content across the full funnel. You’ll translate executive pain points into compelling narratives that engage senior leaders, adapt messaging for paid ads, emails, webinars, and pages, and scale successful ideas across 20+ executive communities.

You’ll collaborate with Demand Gen, Sales, Membership, Enablement, Design, Video, and Editorial teams in a lean, fast-moving environment.

Qualifications

• 5+ years in B2B marketing with a focus on content.
• Exceptional writing and editing skills for executive audiences.
• Experience turning insights into scalable marketing content across channels.
• Comfort with AI and modern content tools to improve productivity while maintaining human voice.

Responsibilities

• Build scalable content programs by turning insights into high-value assets.
• Tailor messaging for different executive audiences across growth initiatives.
• Activate content across the full funnel: emails, landing pages, paid campaigns, webinars, and more.
• Collaborate with Sales, Membership, Demand Gen, Enablement, Design, Video, and Editorial teams.
• Own the content calendar and end-to-end planning of marketing content.

Skills

B2B marketing

Executive-writing

Content strategy

Cross-functional collaboration

Campaign management

AI-assisted content tools

SEO & content optimization

Project management

Education

Bachelor's degree in marketing, Communications, Journalism, English, or related field

Tools

Content tools

Web/landing page platforms

Job description

Salary Range: CA$80,000.00 To CA$100,000.00 Annually

The vast majority of business leaders struggle to make important decisions with certainty. At Assemble, we help enterprise leaders cut through the noise with trusted peer insights that bridge the gap between data overload and decision-making clarity.

Our unique approach leverages peer intelligence – a one-of-a-kind advantage created by convening the right people around the right questions – enabling leaders from top global companies to engage in meaningful discussions and gain actionable insights across diverse industries. From finance to manufacturing, Assemble empowers leaders to make confident, strategic decisions that accelerate progress and innovation.

Learn more about our brands:

Board.org(board.org)offers unbiased peer insights from a trusted community – led by expert advisors – that help leaders and their teams at big companies quickly make informed strategic decisions

Executive Platforms(executiveplatforms.com) hosts summits that provide senior executives with a unique space to explore new ideas, innovations, and inspirations, fostering personal and professional growth.

This role is based at our Toronto HQ, right in the heart of downtown. We move fast, think big, and work hard—but we also have a lot of fun doing it. The energy in our office reflects our culture: ambitious, collaborative, and full of momentum. Whether we’re solving complex challenges, celebrating wins, or sharing a laugh, we show up because we want to—not because we have to. Learn more at www.theassemble.com .

How You’ll Contribute

At Assemble, everything we do runs through our3 Cs: Convening, Community, and Content.

We bring senior leaders from the world’s largest companies together through our summits (Convening), build lasting peer-to-peer networks where they can learn from one another (Community), and turn the insights, expertise, and conversations happening across our network into valuable intelligence for the leaders we serve (Content).

As ourContent Marketing Manager, you’ll help us make that content work harder.

This is a hands-on B2B content marketing role for anexceptional writer and commercial thinkerwho knows how to take strong ideas, executive pain points, and established value propositions and turn them into compelling content that gets senior leaders to stop, engage, and want to learn more.

You’ll create content across thefull marketing funnel— from paid ads, email campaigns and landing pages to content syndication, webinars, retargeting, thought leadership, and sales enablement — and find smart ways to scale what works across our portfolio of 20+ executive communities.

You won’t be starting from a blank page. Our teams are building the foundational product marketing: defining our audiences, core value propositions, and the key challenges that matter to the executives we serve.Your job is to take that foundation, scale it and bring it to life through exceptional content.

That means understanding the nuances of our different executive audiences while also recognizing what can be built once, adapted intelligently, and scaled. A great campaign shouldn’t live in one place or be used once. You see how a strong insight can become an email sequence, paid campaign, landing page, webinar, video, sales asset, and more.

AI is an important part of how we expect you to work.You’ll use modern tools to accelerate creation, repurpose successful content, customize messaging across audiences, and build repeatable workflows — without sacrificing quality, judgment, or voice.

You’ll work closely with Demand Generation, Sales, Membership, Enablement, Design, Video, and our Editorial Content team. We’re a lean, fast-moving team, so this role is for someone who likes todo the work, build better ways of doing it, and quarterback initiatives across teams.

Success in this role means building a scalable content engine that creates demand, supports our commercial teams, and helps more senior executives understand the value of being part of Assemble.

In this role you will:

Build scalable content programsby turning the insights already flowing through Assemble into engaging, high-value marketing assets, drawing from member conversations, events, research, market trends, and sales insights.

Bring our established positioning and value propositions to life across our portfolio, tailoring messaging for different executive audiences across our growth initiatives.

Activate content across the full funnel,coming up withcreativeideasandmessagingfor email, landing pages, paid campaigns, webinars, LinkedIn, content syndication, retargeting, sales enablement, and other channels.

Create content with commercial outcomes in mind, partnering with Sales, Membership, Demand Generation, and Enablement to support acquisition, conversion, renewals, expansion, and overall sales effectiveness.

Partner closely with the Demand Generation Manager and Chief Content Officerto connect our content, editorial, and demand generation strategies and turn great ideas into campaigns that drive action.

Collaborate cross-functionallywith Editorial, Sales, Membership, Design, and other teams to deliver high-quality, results-driven marketing content.

Use performance data to shape what we do next— analyzing campaign and content results,identifyingwhat’s working (and whatisn’t), and turning those insights into recommendations, new tests, and strategies that improve engagement and conversion over time.

Own the content calendar and end-to-end planning of marketing content, balancing priorities across audiences, campaigns, channels, and growth initiatives.

Maintain efficient, scalable content operations, including editorial standards, content briefs, workflows, templates, AI-assisted processes, and asset management.

What Sets You Up for Success

• Bachelor's degree in marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in B2B marketing, withatleast3 of those yearsfocusedspecifically on content.
• Thrives in a fast-paced, growth-oriented environment and enjoys working cross-functionally to solve challenges and drive shared outcomes.
• Exceptional writing and editing skills, with the ability to craft compelling content for professional and executive audiences.
• Experience developing content across multiple formats, including email campaigns, landing pages, webinars, social media, customer stories, sales collateral, and video briefs.
• Proven ability to translate customer, market, and sales insights into engaging, high-impact content.
• Comfortable leveraging AI and modern content tools to improve productivity, consistency, and content reuse, whilemaintainingthe human element in written work.
• Understanding of product positioning, messaging, value propositions, persona development, and sales enablement.
• Knowledge of SEO, content optimization, and digital marketing best practices, with experience using performance data to improve campaign results.
• Strong project management skills with the ability to manage multiple priorities and collaborate effectively across cross-functional teams.
• Experience working with designers, video producers, freelancers, and other creative partners to deliver high-quality content.

Why You’ll Love Working Here

We work hard, grow fast, and celebrate the wins along the way. At Assemble, you’ll be part of a collaborative team that values progress, people, and purpose. Here’s what you can expect:

• A competitive compensation package
• A hybrid work model that blends time in our downtown Toronto office with the flexibility of working from home(2 days in Office)
• A Flexible Paid Time Off Policy, 12 paid company holidays, and Summer Hours to help you recharge
• Comprehensive group benefits including health, dental, and flexible spending accounts to support your well-being
• Occasional opportunities to travel and experience our events in person
• Real room to grow your career in a high-growth environment where your contributions matter

The Company is committed to building a diverse and inclusive workforce where unique experiences are valued, and everyone has the opportunity to contribute. Research has continuously shown that women and people of colour are less likely to apply to jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to the Company, rest assured that your application is reviewed by a living, breathing human being and evaluated based on key competencies needed for success in the position. Our Recruiting team maintains awareness of all open roles which means your application may be assessed against multiple positions and we will reach out to gauge your interest in other opportunities as appropriate.

As part of our commitment to creating an accessible and inclusive hiring process, we strive to provide reasonable accommodations for persons with medical conditions or disabilities that will enable their access to the hiring process. If you need an accommodation, please let us know the nature of your request.