Brand and Marketing - Specialist, Service Lines

EY; Winnipeg; On-site; CAD 52,000 - 70,000; Full time

Job summary

EY in Winnipeg is seeking a Marketing Specialist to support planning and execution of integrated, multi-channel marketing initiatives across EY's service lines. You will help advance EY's brand, increase market visibility, and support growth objectives through campaigns, events, and experiences.

The role emphasizes collaboration with service line leaders and sales teams in a complex, matrixed environment, delivering B2B marketing programs and local market adaptations.

Qualifications

• Experience delivering B2B marketing programs in a complex, matrixed environment.
• Strong execution skills and collaborative mindset.
• Ability to plan and execute integrated, omni-channel marketing campaigns.

Responsibilities

• Support the planning and execution of integrated, omni-channel marketing campaigns aligned to EY priorities.
• Translate business goals into effective marketing activities that connect brand to demand.
• Execute lower-funnel marketing activities in partnership with sales to support pipeline creation and progression.
• Support lead generation and pipeline acceleration through targeted campaigns and events.
• Coordinate with stakeholders to align marketing activities to priorities and revenue goals.
• Collaborate with global teams to activate EY campaigns for local market needs.
• Plan and manage events and experiences end-to-end, including logistics and post-event reporting.
• Support activation and amplification of thought leadership and market-facing content.

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

As a Marketing Specialist in our Service Lines team, you will support the planning and execution of integrated marketing initiatives that advance EY's growth priorities across our service lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.

Working closely with service line leaders, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment.

This job posting relates to an existing vacancy within our organization.

Your Key Responsibilities

Marketing Program Execution

• Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities
• Translate business and stakeholder goals into effective marketing activities that connect brand to demand
• Execute lower-funnel, conversion-focused marketing activities in close partnership with sales teams to support pipeline creation and opportunity progression
• Support lead generation and pipeline acceleration through targeted campaigns, event follow-up programs, and account-based or segment-specific activations
• Partner with stakeholders across the firm to align marketing activities to priority accounts, opportunities and revenue goals
• Collaborate with global teams to activate EY campaigns and adapt them for local market needs
• Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery
• Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence

Events And Experiences

• Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences
• Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting
• Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact
• Evaluate and support sponsorship opportunities that elevate EY’s brand and align to service line objectives
• Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences

Content and Communications

• Support the activation and amplification of thought leadership, insights and market-facing content across campaigns, events and digital channels