B2B Brand & Growth Marketing Specialist

EY; Halifax; On-site; CAD 60,000 - 90,000; Full time

Job summary

EY is seeking a Marketing Specialist to support the planning and execution of integrated marketing initiatives across EY's service lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through multi-channel marketing programs.

In this role, you will collaborate with service line leaders and BMC colleagues to bring campaigns, events and experiences to life, delivering high-quality, branded programs that drive demand and revenue.

Qualifications

• Bachelor's degree in business administration, marketing or communications.
• 5+ years of marketing experience delivering B2B programs that drive revenue.
• 5+ years of experience developing and executing in-person events.
• Strong stakeholder management and ability to work with senior leaders.
• Experience supporting integrated marketing campaigns across multiple channels.
• Knowledge of sponsorship, event management and analytics.

Responsibilities

• Support planning and execution of integrated, omni-channel marketing campaigns aligned to EY priorities.
• Translate goals into marketing activities that connect brand to demand and drive pipeline.
• Execute lower-funnel marketing activities with sales to support progression.
• Support lead generation and pipeline through campaigns, events, and activations.
• Coordinate with stakeholders to align activities to accounts, opportunities and revenue goals.
• Partner with global teams to activate EY campaigns for local market needs.

Skills

Marketing experience

B2B marketing

Stakeholder management

Event management

Content creation

Education

Bachelor's degree in business/marketing/communications

Tools

PowerPoint

Job description

EY is seeking a Marketing Specialist to support the planning and execution of integrated marketing initiatives across EY's service lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through multi-channel marketing programs.

In this role, you will collaborate with service line leaders and BMC colleagues to bring campaigns, events and experiences to life, delivering high-quality, branded programs that drive demand and revenue.