B2B Marketing & Brand Specialist

EY; Toronto; Hybrid; CAD 76,000 - 113,000; Full time

Benefits offered by this job

Discretionary bonus

Medical and dental coverage

Pension plan

Vacation policy

Personal days

Flexible work options

Job summary

EY in Canada is seeking a Marketing Specialist to support planning and execution of integrated marketing initiatives across service lines, advancing EY priorities and building brand.

The role partners with service line leaders and sales teams to drive demand, events, content and campaigns in a complex, matrixed environment. Strong project management and 5+ years in B2B marketing are preferred.

Qualifications

• 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships
• 5+ years of experience developing and executing in-person events
• Strong stakeholder management skills; comfortable working with senior leaders

Responsibilities

• Plan and execute omni-channel marketing campaigns aligned to EY priorities
• Translate goals into marketing activities that connect brand to demand
• Execute lower-funnel activities to support pipeline progression
• Support lead generation and pipeline acceleration through campaigns and events
• Collaborate with stakeholders to align activities to accounts and revenue goals
• Coordinate timelines and approvals to ensure on-time delivery
• Identify opportunities to improve processes and efficiency

Skills

Marketing experience

B2B marketing

Stakeholder management

Event management

Content development

Education

Bachelor's degree in business/marketing/communications

Tools

PowerPoint

Job description

EY in Canada is seeking a Marketing Specialist to support planning and execution of integrated marketing initiatives across service lines, advancing EY priorities and building brand.

The role partners with service line leaders and sales teams to drive demand, events, content and campaigns in a complex, matrixed environment. Strong project management and 5+ years in B2B marketing are preferred.