Audience Data Analyst — Travel & Financial Services

AIR CANADA; Dorval; On-site; CAD 65,000 - 90,000; Full time

Job summary

Air Canada is seeking an Audience Data Analyst to design, automate, and optimize customer marketing audiences across Air Canada and Aeroplan channels. You will work with Snowflake, Dataiku, and Adobe Campaign/Experience Cloud to deliver precise targeting and attribution.

Collaborate with Analytics, Campaign Operations, Marketing, and Technology teams to improve data quality, governance, and campaign readiness while scaling audience operations and ensuring timely delivery to activation teams.

Qualifications

• Experience designing and executing CRM marketing campaigns.
• Strong understanding of data governance, privacy, and marketing data quality.
• Ability to translate business requirements into audience segments and campaigns.

Responsibilities

• Assume responsibility for end-to-end campaign audience delivery, from requirement evaluation and audience design to data extraction, validation and post-launch QA.
• Develop, maintain, and optimize targeting and segmentation logic for digital marketing, email, loyalty, travel, or financial institution campaigns.
• Support Aeroplan offer registration, consent management, campaign eligibility, bonus attribution, and attribution files.
• Develop and support audience workflows within Adobe Campaign Classic, Adobe Experience Platform, and Adobe Journey Optimizer.
• Prepare and deliver audience files and segments to activation teams for Meta, Google, and other platforms.
• Design complex audience views based on SQL, multi-step segmentation, and data transformations in Dataiku and Snowflake.
• Integrate and reconcile data related to loyalty, travel, partner financial institutions, campaigns, and digital engagement sources.
• Perform data validation, audience QA, deployment testing, troubleshooting, and post-launch audits.
• Create and maintain reusable audience frameworks, data source mappings, and technical documentation.
• Identify opportunities to automate recurring audience creation processes to improve scalability and speed.
• Apply knowledge of Adobe Experience Cloud to support future audience capabilities.
• Collaborate with teams to clarify requirements and resolve issues.

Skills

CRM campaign operations

Data analytics

Project management

Attention to detail

Stakeholder management

Education

University degree in computer science / information systems / data analytics / marketing technology, or equivalent

Tools

SQL

Snowflake

Adobe Campaign Classic

Adobe Experience Platform

Adobe Journey Optimizer

Dataiku

Job description

Air Canada is seeking an Audience Data Analyst to design, automate, and optimize customer marketing audiences across Air Canada and Aeroplan channels. You will work with Snowflake, Dataiku, and Adobe Campaign/Experience Cloud to deliver precise targeting and attribution.

Collaborate with Analytics, Campaign Operations, Marketing, and Technology teams to improve data quality, governance, and campaign readiness while scaling audience operations and ensuring timely delivery to activation teams.