Analyst - Audience Data - Travel Sector and Financial Institutions

AIR CANADA; Dorval; On-site; CAD 65,000 - 90,000; Full time

Job summary

Air Canada is seeking an Audience Data Analyst to design, automate, and optimize customer marketing audiences across Air Canada and Aeroplan channels. You will work with Snowflake, Dataiku, and Adobe Campaign/Experience Cloud to deliver precise targeting and attribution.

Collaborate with Analytics, Campaign Operations, Marketing, and Technology teams to improve data quality, governance, and campaign readiness while scaling audience operations and ensuring timely delivery to activation teams.

Qualifications

• Experience designing and executing CRM marketing campaigns.
• Strong understanding of data governance, privacy, and marketing data quality.
• Ability to translate business requirements into audience segments and campaigns.

Responsibilities

• Assume responsibility for end-to-end campaign audience delivery, from requirement evaluation and audience design to data extraction, validation and post-launch QA.
• Develop, maintain, and optimize targeting and segmentation logic for digital marketing, email, loyalty, travel, or financial institution campaigns.
• Support Aeroplan offer registration, consent management, campaign eligibility, bonus attribution, and attribution files.
• Develop and support audience workflows within Adobe Campaign Classic, Adobe Experience Platform, and Adobe Journey Optimizer.
• Prepare and deliver audience files and segments to activation teams for Meta, Google, and other platforms.
• Design complex audience views based on SQL, multi-step segmentation, and data transformations in Dataiku and Snowflake.
• Integrate and reconcile data related to loyalty, travel, partner financial institutions, campaigns, and digital engagement sources.
• Perform data validation, audience QA, deployment testing, troubleshooting, and post-launch audits.
• Create and maintain reusable audience frameworks, data source mappings, and technical documentation.
• Identify opportunities to automate recurring audience creation processes to improve scalability and speed.
• Apply knowledge of Adobe Experience Cloud to support future audience capabilities.
• Collaborate with teams to clarify requirements and resolve issues.

Skills

CRM campaign operations

Data analytics

Project management

Attention to detail

Stakeholder management

Education

University degree in computer science / information systems / data analytics / marketing technology, or equivalent

Tools

SQL

Snowflake

Adobe Campaign Classic

Adobe Experience Platform

Adobe Journey Optimizer

Dataiku

Job description

Belonging to Air Canada is about belonging to a Canadian icon, Air Canada recently voted best airline in North America. Let your career take off by joining our innovative and diverse team at the forefront of passenger air transport.

The Audience Data Analyst - Travel Sector and Financial Institutions supports the design, execution, automation, and optimization of customer marketing audiences across all Air Canada and Aeroplan channels. They will develop scalable targeting and segmentation solutions, support Aeroplan offer registration, consent, eligibility, and bonus attribution processes, while ensuring accurate and timely delivery to target audiences using Snowflake, Dataiku, Adobe Campaign Classic, Adobe Experience Platform, and Adobe Journey Optimizer. Working within complex data environments, this role collaborates with Analytics, Campaign Operations, Marketing, and Technology teams to improve data quality, operational efficiency, governance, and the delivery of personalized communications to customers.

Responsibilities

• Assume responsibility for the end-to-end campaign audience delivery process, from requirement evaluation and audience design to data extraction, validation, transmission to activation teams, troubleshooting, and post-launch quality assurance.
• Develop, maintain, and optimize targeting and segmentation logic for digital marketing, email, loyalty, travel, or financial institution partnership campaigns.
• Support Aeroplan offer registration, consent management, campaign eligibility, bonus credit attribution logic, and the creation and validation of attribution files.
• Develop and support audience workflows within Adobe Campaign Classic, Adobe Experience Platform, and Adobe Journey Optimizer as part of audience operations.
• Prepare and deliver audience files and segments to activation teams for use in Meta, Google, and other purchased digital media platforms, without assuming responsibility for media strategy, campaign creation, or in-channel execution.
• Design and develop complex audience views based on SQL, multi-step segmentation logic, and data transformations in Dataiku and Snowflake.
• Integrate and reconcile data related to loyalty, travel, partner financial institutions, campaigns, customer preferences, and digital engagement sources.
• Perform data validation, audience quality assurance, deployment testing, troubleshooting, and post-launch audits to ensure targeting accuracy, compliance, and campaign readiness.
• Create and maintain reusable audience frameworks, recurring campaign assets, data source mappings, technical documentation, version control, and change management practices.
• Identify and implement opportunities to automate recurring operational and audience creation processes to reduce manual effort while improving scalability, reliability, and delivery speed.
• Apply knowledge of Adobe Experience Cloud to support future audience capabilities, AI agents, workflow automation, and marketing operations modernization.
• Manage competing campaign requests, assess operational complexity and dependencies, identify delivery risks, communicate impacts, and implement mitigation plans to foster accurate and timely delivery to target audiences.
• Collaborate with Campaign Operations, Customer and Loyalty Analytics, Data Engineering, Marketing Technology, IT, agencies, partners, and vendors to clarify requirements, resolve issues, improve governance, and continuously strengthen target audience delivery processes.

Qualifications

• University degree in computer science, information systems, data analytics, marketing technology, or another relevant discipline, or equivalent relevant experience.
• At least three to five years of experience in CRM campaign operations, marketing technology, data engineering, marketing analytics, or a related field.
• Advanced development experience using SQL, including complex queries, relational databases, data transformation, deduplication, and audience segmentation logic.
• Hands-on experience with Snowflake and large-scale customer or marketing datasets.
• Experience with Adobe Campaign Classic, including workflow development, audience preparation, validation, and deployment support.
• Excellent understanding of customer segmentation, campaign targeting, personalization, consent management, privacy, compliance, and marketing data governance.
• Strong analytical, documentation, quality assurance, and problem-solving skills, with a keen attention to detail and accuracy.
• Solid project management, organizational, communication, and stakeholder management skills, with the ability to manage competing priorities, communicate risks, and solve problems in a dynamic environment.

Employment Conditions

Candidates must be eligible to work in the country concerned at the time an offer of employment is presented and are responsible for obtaining necessary work permits, visas, or other authorizations. Proof of eligibility must be provided before the start date.

Language Requirements

All things being equal, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding workplace that highlights the unique contribution of our employees to the success of our company.

As an equal opportunity employer, we encourage diverse applications so we can build a workforce that is varied and representative of our customers and the communities where we live and serve.

Air Canada thanks all applicants for their interest, but only those selected for an interview will be contacted.