Associate Manager, Membership Marketing

BCAA; British Columbia; On-site; CAD 54,000 - 67,000; Full time

Benefits offered by this job

Salary performance bonus programs

Pension plan

Flexible benefits and wellness dollars

Paid time off including vacation and w

Member savings and perks

Job summary

BCAA is seeking a collaborative marketer to drive Membership acquisition and retention through integrated campaigns and digital channels. You will develop engaging content, manage SEM and display advertising, and partner with internal teams and external agencies to optimize performance.

The role emphasizes data-driven decision-making, cross-functional collaboration, and delivering measurable outcomes for BC households with BCAA services and benefits.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3–5 years of progressive marketing experience in consumer, loyalty, membership or customer-focused environments.
• Experience planning and executing integrated marketing campaigns across digital and traditional channels.
• Strong knowledge of digital marketing including SEM, paid media, content marketing, and campaign performance measurement.
• Ability to manage multiple projects and deadlines with strong analytical and problem-solving skills.
• Experience managing external agencies, vendors, and cross-functional stakeholders.

Responsibilities

• Support planning, development, and execution of Membership marketing initiatives focused on acquisition and retention.
• Lead key marketing programs from concept through execution (digital campaigns, incentive programs, contests, promotions).
• Develop engaging Membership-related content across multiple channels.
• Manage online marketing activities (SEM, digital display, content marketing) and performance-driven tactics.
• Coordinate with internal teams, agencies, and vendors for content deployment, optimization, and reporting.
• Help shape go-to-market strategies and campaign plans targeting Membership growth.

Skills

Membership marketing

Campaign planning

Digital marketing

Analytics & data-driven

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Why BCAA? Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

Who You Are

You are a collaborative and results-oriented marketer who enjoys turning insights into campaigns that drive customer acquisition, engagement, and retention. You thrive in a fast-paced environment, managing multiple priorities while delivering high-quality work and meeting deadlines. You bring strong analytical and problem-solving skills and enjoy using data to make informed decisions and improve business outcomes. You have a passion for creating exceptional customer experiences and continuously look for opportunities to improve processes, campaigns, and results. You are a relationship builder who works effectively with cross-functional teams, agency partners, vendors, and stakeholders at all levels. You are proactive, detail-oriented, and comfortable taking ownership of projects with minimal supervision. You balance strategic thinking with hands‑on execution, helping move ideas from concept to implementation. You stay current on marketing trends, consumer behaviour, and digital best practices, and use those insights to improve performance.

What You’ll Do

• Support the planning, development, and execution of Membership marketing initiatives and campaigns focused on Member acquisition and retention.
• Contribute to and lead key marketing programs from concept through execution, including digital campaigns, incentive programs, contests, and promotional initiatives.
• Develop engaging Membership-related content across multiple channels and touchpoints.
• Manage online marketing activities including search engine marketing (SEM), digital display advertising, content marketing, and other performance-driven tactics.
• Partner with internal teams, agencies, and vendors to coordinate content development, campaign deployment, optimization, and reporting.
• Help shape go-to-market strategies and campaign plans that deliver against Membership growth and retention targets.
• Support the development of annual marketing plans, forecasts, budgets, and performance reporting.
• Monitor, analyze, and report on campaign performance, identifying opportunities to improve results and Member experience.
• Track key business metrics such as Membership growth, revenue, new Membership sales, and retention rates, providing actionable recommendations.
• Support financial administration activities including budget tracking, invoicing, and accrual management.
• Build strong partnerships with stakeholders across Marketing, Sales, Operations, Finance, and external vendors.
• Monitor consumer, competitive, and industry trends and apply insights to enhance marketing effectiveness.
• Collaborate with CAA club partners across the federation to share best practices and identify opportunities for innovation.

What You’ll Bring

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• 3-5 years of progressive marketing experience, ideally in consumer, loyalty, membership, subscription, or customer‑focused environments.
• Experience planning and executing integrated marketing campaigns across digital and traditional channels.
• Strong knowledge of digital marketing, including SEM, paid media, content marketing, and campaign performance measurement.
• Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities and deadlines.
• Strong analytical and problem‑solving skills with the ability to translate data into actionable business recommendations.
• Experience managing external agencies, vendors, and cross‑functional stakeholder relationships.
• Sound business acumen and a results‑oriented mindset focused on driving measurable outcomes.
• Strong communication and relationship‑building skills, with the ability to influence and collaborate across teams.
• High attention to detail, strong organizational skills, and a proactive approach to identifying opportunities for improvement.
• Passion for customer experience and creating effective, member‑focused marketing programs.

The hourly range for this position is $38.96 to $48.70 and is determined via job‑related knowledge, skills, experience, certifications, market demand and internal equity.

In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 9%, with the opportunity to earn up to 15%.

What we offer

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.
• Career and personal development to help you grow and reach your goals.
• Incentives that recognize team and individual sales and performance.
• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.
• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.
• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.
• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.
• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long‑standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact [e-mail].

Together, Let's Move BC Forward BCAA serves 1 in 3 BC households with industry‑leading protection and mobility solutions, including BCAA Home, Car and Travel Insurance, Evo Car Share, Roadside Assistance and full auto repair at BCAA's Auto Service Centres across the province. BCAA also has a long history of keeping our roads safe and giving back in ways that improve the lives of British Columbians and communities throughout our province. At BCAA, we are a purpose led organization, where we maximize Member value while passionately supporting our team members, our communities, and our planet. Our Vision is to be the most trusted organization in British Columbia, absolutely famous for doing the right thing. We bring peace-of-mind to our Members so they can enjoy life more. Our amazing service creates uniquely memorable experiences and ignite unparalleled loyalty. We have been awarded top employer status for several years in a row as one of the best places to work for those who value integrity, teamwork and sustainability. Each of us grows personally and professionally by doing engaging work with inspiring colleagues.