Associate Director, Search

Interpublic; Canada; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Generous paid time off

Flexible hybrid work model

Diversity and inclusion programs

Job summary

Omnicom Media Canada is seeking an Associate Director, Paid Search Activation to lead paid search strategy across Google Ads, Bing Ads, and Amazon, driving measurable impact aligned with client objectives.

The role requires 6-8+ years in paid search, strong leadership, and a track record managing multiple accounts. Hybrid work model with focus on growth and client outcomes.

Qualifications

• 6-8+ years experience in paid search or digital media.
• Strong strategic thinking and client leadership experience.
• Experience managing teams and multiple accounts.
• Deep understanding of digital media ecosystem and measurement.

Responsibilities

• Lead development of full-funnel paid search strategies aligned to client business objectives.
• Translate strategic direction into actionable activation plans across platforms.
• Identify growth opportunities across platforms, audiences, and investment strategies.
• Lead client conversations, presenting performance insights and strategic recommendations.
• Act as a trusted advisor on paid search and activation strategy.
• Manage and develop Supervisors, Managers, and Associates.
• Oversee campaign execution quality and ensure alignment with strategy.
• Manage account financials including budgets, forecasting, and resource allocation.
• Support new business opportunities and contribute to account growth.
• Drive adoption of best practices, tools, and innovation across teams.

Skills

Paid search

Digital media

Strategic thinking

Team leadership

Client management

Analytics

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description: As an Associate Director, Paid Search Activation, you will lead paid search strategy and performance across key platforms including Google Ads, Bing Ads and Amazon Search Ads ensuring activation aligns with business objectives and drives measurable impact.

What You’ll Do

• Lead development of full-funnel paid search strategies aligned to client business objectives
• Translate strategic direction into actionable activation plans across platforms
• Identify growth opportunities across platforms, audiences, and investment strategies
• Lead client conversations, presenting performance insights and strategic recommendations
• Act as a trusted advisor on paid search and activation strategy
• Manage and develop Supervisors, Managers, and Associates
• Oversee campaign execution quality and ensure alignment with strategy
• Manage account financials including budgets, forecasting, and resource allocation
• Support new business opportunities and contribute to account growth
• Drive adoption of best practices, tools, and innovation across teams

About You

• 6-8+ years experience in paid search or digital media
• Strong strategic thinking and client leadership experience
• Experience managing teams and multiple accounts
• Deep understanding of digital media ecosystem and measurement
• Strong communication and presentation skills
• Ability to balance strategy, execution, and business priorities

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

Omnicom Media is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

Salary range $80,000 - $90,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.