Associate Director, Search

Interpublic; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Generous PTO

Flexible hybrid model

Development opportunities

Global agency network

Employee groups

Job summary

Omnicom Media Canada is seeking an Associate Director, Paid Search to lead strategy and performance across Google Ads, Bing Ads, and other platforms in a hybrid Toronto-based role. You will drive full-funnel activation, present insights to clients, and manage a team including Supervisors, Managers, and Associates.

The position emphasizes strategic thinking, strong communication, and the ability to balance execution with business priorities.

Qualifications

• 6–8+ years experience in paid search or digital media.
• Strong strategic thinking and client leadership experience.
• Experience managing teams and multiple accounts.
• Deep understanding of digital media ecosystem and measurement.
• Strong communication and presentation skills.
• Ability to balance strategy, execution, and business priorities.

Responsibilities

• Lead development of full-funnel paid search strategies aligned to client objectives.
• Translate strategy into actionable activation plans across platforms.
• Identify growth opportunities across platforms, audiences, and investment strategies.
• Lead client conversations, presenting performance insights and strategic recommendations.
• Act as a trusted advisor on paid social and activation strategy.
• Oversee campaign execution quality and ensure alignment with strategy.
• Manage account financials including budgets, forecasting, and resource allocation.
• Support new business opportunities and contribute to account growth.

Skills

Paid search

Digital media

Client leadership

Team management

Strategic thinking

Job description

## Associate Director, SearchApply: Hybrid: Toronto, Ontario, Canada: Full time: Posted Today: R16869**Agency:**Omd**Job Function:**Media**Job Subfunction:**Performance Media **Job Description:**As an Associate Director, Paid Search, you will lead paid search strategy and performance across key platforms including Google Ads, Bing Ads, Amazon Search Ads, ensuring activation aligns with business objectives and drives measurable impact. **What You’ll Do**· Lead development of full-funnel paid search strategies aligned to client business objectives· Translate strategic direction into actionable activation plans across platforms· Identify growth opportunities across platforms, audiences, and investment strategies· Lead client conversations, presenting performance insights and strategic recommendations· Act as a trusted advisor on paid social and activation strategy· Manage and develop Supervisors, Managers, and Associates· Oversee campaign execution quality and ensure alignment with strategy· Manage account financials including budgets, forecasting, and resource allocation· Support new business opportunities and contribute to account growth· Drive adoption of best practices, tools, and innovation across teams **About You**· 6–8+ years experience in paid search or digital media· Strong strategic thinking and client leadership experience· Experience managing teams and multiple accounts· Deep understanding of digital media ecosystem and measurement· Strong communication and presentation skills· Ability to balance strategy, execution, and business priorities **Why Join Omnicom Media Canada**At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.Community - We build a culture where our people show up for each other, grow together, and win together.Impact - Your work creates real outcomes — for clients, for the business, and for the industry.Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.**This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.** **Expected Salary: $80,000 - $90,000**Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.• A flexible hybrid work model that works for you.• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.• A chance to be part of and grow within a global network of agencies.• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.Omnicom Media is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].$80,000 - $90,000 *To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/