Assistant Sales Manager

Dilawri Group of Companies; Richmond; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Discounted employee vehicle purchase

Job-specific coaching & training

Employee wellness & assistance

Employee social events

Job summary

Mercedes-Benz Richmond is seeking an Assistant Sales Manager to support the sales leadership, drive performance, and deliver an exceptional customer experience. You will partner with the Sales Manager, General Manager, and other managers to lead the dealership's sales process and team.

The role emphasizes hands-on leadership, inventory management, and strong customer service to maximize sales and customer satisfaction. Compensation for this position is commission based.

Qualifications

• Leadership and customer-facing skills are essential.
• Strong communication abilities are required for multi-team coordination.
• Highly organized with attention to detail and ability to multitask.

Responsibilities

• Lead and coordinate day-to-day dealership sales operations.
• Promote a collaborative team environment with Sales, Service, and Parts.
• Participate in daily and monthly sales meetings; manage sales inquiries and close deals.
• Ensure accurate and compliant sales documentation and reporting.
• Support inventory management and dealership marketing efforts.

Skills

Leadership

Customer service

Communication

Organization

Multitasking

Education

Valid VSA License (required)

Job description

If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Position Overview

Mercedes-Benz Richmond is currently seeking a motivated andcustomer-focused Assistant Sales Manager to support the leadership ofour Sales team and contribute to the overall success of the dealership.

Reporting to the Sales Manager and working closely with theGeneral Manager, Service Manager, and Parts Manager, the Assistant SalesManager plays a key role in driving sales performance, delivering anexceptional customer experience, and fostering a collaborative, high-performingdealership culture. This role provides hands‑on leadership throughout the salesprocess while supporting inventory management, sales operations, customersatisfaction, and team development.

Compensation for this position is commission based.

Primary Duties and Responsibilities

• Support the Sales Manager in leading and coordinating the day‑to‑day sales operations of the dealership
• Promote a positive, collaborative teamenvironment by working closely with Sales, Service, and Parts Management toachieve shared dealership goals
• Participate in and assist with leading daily andmonthly sales meetings as required
• Maintain active involvement in all salesinquiries and ensure consistent execution of effective sales practices
• Engage with customers early in the sales processand provide direction and support to Sales Consultants throughout the customerjourney
• Ensure every customer receives an exceptionaland personalized ownership experience
• Build long‑term customer relationships andprofessionally resolve customer issues or concerns related to sales, dealershipoperations, personnel, or products
• Conduct management follow‑ups and customercall‑backs to support customer satisfaction and maximize closing ratios
• Assist in completing sales transactions bybalancing customer needs with dealership objectives
• Ensure all sales and lease documentation isaccurately completed and compliant with manufacturer policies and applicableregulations
• Support the development and execution ofdealership‑specific sales programs, promotions, and special events
• Coordinate regional co‑op advertisinginitiatives and assist with the implementation of dealership marketing plans
• Prepare, review, and analyze sales performancereports
• Oversee vehicle inventory coordination, showroomand lot presentation, pricing accuracy, and vehicle cleanliness standards
• Evaluate trade‑in vehicles to determinereconditioning, retail, or wholesale placement
• Monitor the reconditioning process to ensurevehicles are prepared efficiently, cost‑effectively, and to a high‑qualitystandard
• Perform other duties as assigned by dealershipmanagement

Qualifications Required

Education & Licenses

• Valid VSA License (required)

Experience

• Previous experience in the automotive industry,with a strong focus on New and Pre‑Owned vehicle sales
• Experience supporting or leading sales teams ina customer‑facing environment
• Strong leadership, management, and customerservice skills
• Excellent verbal and written communicationabilities
• Highly organized with exceptional attention todetail
• Self‑motivated with the ability to workindependently and as part of a team
• Strong problem‑solving skills with the abilityto handle and resolve customer concerns in a professional and timely manner
• Demonstrated ability to manage multiplepriorities in a fast‑paced environment

Additional Requirement

• Legally entitled to work in Canada

About Dilawri

In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:

• Discountedemployee vehicle purchase program
• Job‑specificcoaching & training programs
• Employeewellness & assistance programs
• Employeesocial events

Build your career with a team thatis driven byexcellence,integrityand innovation.