Area Sales Manager (Vancouver, BC)

CPG Connect; Vancouver; On-site; CAD 70,000 - 100,000; Full time

Job summary

Join a leading company in the beverage industry as an Area Sales Manager, where you will play a crucial role in developing business relationships and enhancing partnerships. This full-time position offers a dynamic work environment and the opportunity to lead a motivated sales team while pioneering the movement in rapid hydration.

Qualifications

• Sales experience in the beverage industry, preferably non-alcoholic.
• Direct Selling experience in the beverage industry.
• Supervisor or managerial experience is a plus.

Responsibilities

• Developing new business relationships and enhancing current partnerships.
• Drive sales growth and oversee existing accounts in assigned territory.
• Deliver impactful presentations and represent the company at trade shows.

Skills

Exceptional communication

Problem-solving

Presentation skills

Negotiation

Organizational skills

Relationship management

Leadership

Education

Bachelor’s degree in Sales, Marketing, or a related field

High school diploma or CAEC equivalent

Tools

Sales management software

CRM tools

MS Office

Job description

Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Sales
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: May 01, 2025

Job Location:

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Job Description

Overview

Join the Revolution in Rapid Hydration with ElectrolitCanada!

Energize your career with Electrolit Canada, a trailblazerin the premium hydration beverage industry. We're not just creating products;we're pioneering a new era of rapid hydration. As a dynamic force in the CPGsector, we're swiftly emerging as a key player in the sports drink category,thanks to our innovative formulations and pharmaceutical-grade processes.

At Electrolit, we stand at the forefront of the InstantHydration movement, setting new standards for performance in sports, fitness,and athletics. Our products are meticulously crafted to deliver instantrecovery, giving athletes and enthusiasts alike the competitive edge they need.Whether you're pushing boundaries on the field or seeking a rapidrevitalization after a night out, Electrolit is your go-to solution.

Our foundation is built on a commitment to excellence andcontinuous innovation. We live and breathe our values of Humility, Honesty,Respect, Responsibility, and Drive, ensuring every member of our team embodiesthese principles in everything they do.

Ready to be part of a company that's redefining the futureof hydration? Explore our current opportunities and join us in revolutionizingthe way the world hydrates!

Position Summary

The Area Sales Manager (ASM) plays a crucial role indeveloping new business relationships and enhancing current partnerships withinthe assigned sales territory. This position demands a thorough understanding ofthe sales process, emphasizing lead generation, relationship-building, andearning business. The ASM will utilize strong negotiation skills andeffectively present our products to attract new leads and nurture connections.Additionally, this role involves delivering impactful presentations and representingthe company at networking events and trade shows, striking a balance betweenprofessionalism and approachability. The ASM also leads, trains, and overseesSales & Merchandising representatives, Distributors and 3rd party salesbrokers, ensuring a cohesive and effective team.

• Partner with local distributors and wholesalers to promoteand sell our brand portfolio to retailers
• Join Sales & Merchandising reps on ride-alongs tosupport selling, merchandising, training, relationship management, andregularly assess their performance
• Ensure prime in-store merchandising space, complete SKUavailability, strategic POS placements, and increased distribution points
• Maintain all equipment, racks, signage, and POS materialsupdated, clean, and visually displayed in an appealing manner
• Build and maintain strong, positive relationship with retailstore owners, managers, and their staff
• Focus on establishing new accounts within your assignedterritory, oversee existing accounts, and keep in regular communication withprimary contacts
• Drive sales growth in the territory in line with targets setby the Commercial Director
• Engage regularly with distribution partners and salesbrokers to ensure alignment on KPIs
• Assist in coordinating sales efforts across differentterritories and provide support to other sales representatives
• Participate in evening and weekend promotions and specialevents as needed
• Utilize CRM software to track and monitor account activity,optimize routing, follow up, and leverage analytics for informed businessdecisions and sales strategies
• Create optimal routing for store visits on a weekly basis,minimizing travel time while maximizing sales reach and efficiency
• Analyze store visit reports from the CRM to identify areasfor improvement and replicate successful efforts and strategies
• Conduct regular Sales Team calls with your Sales &Merchandising representatives to establish a clear action plan for store visitsand merchandising implementation, address out-of-stock issues, confirminventory plans, provide updates on promotional execution and adjustments, andenhance overall coordination for in-store operations and sales growth
• Champion the Electrolit brand by embodying the Electrolit K2mission
• Perform other duties as assigned

Knowledge, Skills and Abilities

• Exceptional communication, interpersonal, problem-solving,and presentation skills
• Strong ability to balance persuasion with professionalism
• Proficient in selling, negotiation, and effectivecommunication
• Strong organizational, prioritization, and time managementskills
• Ability to create and deliver presentations that meetaudience needs
• Excellent relationship management skills and receptivenessto feedback
• Strong leadership skills and abilities to guide and motivatedistribution partners

Qualifications

• Sales experience in the beverage industry, preferablynon-alcoholic
• Direct Selling experience in the beverage industry
• Supervisor or managerial experience is a plus!
• High school diploma or CAEC equivalent; bachelor’s degree inSales, Marketing, or a related field preferred
• Proficient in computer usage, with a working knowledge of MSOffice
• Experience with sales management software and CRM tools
• Highly motivated and target-driven
• Ability and willingness to travel up to 90% within theassigned territory

Other Requirements

• Travel for customer visits, company events, or long-distancetravel within the assigned territory
• Legally authorized to work in the Canada
• Reliable transportation
• Valid driver license and active auto insurance policy

Physical Requirements

• Ability to sit for extended period of times while driving tolocations
• Ability to stand, walk, occasionally lift, and carry objects(up to 40 ponds)

The above statements reflect the general details necessaryto describe the principal functions of the occupation described and shall notbe construed as a detailed description of all the work requirements that may beinherited in the occupation.

CAB Canada Limited, Inc. is committed to maintaining a workenvironment that promotes diversity and is free of discrimination. Except whereprohibited by provincial law, all offers of employment might be subject ofpassing pre-employment testing.