Manager, Commercial Insights

Canada Bread - Bimbo; Toronto; On-site; CAD 90,000 - 135,000; Full time

Benefits offered by this job

Comprehensive benefits package

Growth opportunities

Training and development

International opportunities

Job summary

Bimbo Canada is hiring a Commercial Insights Manager to transform category, shopper, and market data into actionable narratives that guide growth for key retailers. You will lead insights for major customers, modernize reporting with AI tools, and drive data-driven decisions across JBPs, promotions, and merchandising.

The role requires 5–7 years in CPG insights, strong analytics, and proficiency with syndicated data platforms.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, Economics, or a related field.
• 5–7 years of CPG experience in Category Management, Customer/Commercial Insights, Category Advisership, Sales Analytics, or related roles.
• Strong understanding of the Canadian retail and shopper landscape.
• Experience managing National customers (e.g., Walmart, Sobey, LCL) is an asset.
• Proficiency with syndicated data and retailer data platforms such as Circana/IRI, Retail Link, dunnhumby, LDIA, or other portals.
• Experience with planogram/category tools (JDA/Blue Yonder, Apollo).
• Advanced analytical skills with strong Excel and PowerPoint capability.
• Strong communication, presentation, and storytelling skills, with the ability to influence senior leaders.

Responsibilities

• Act as the primary insights partner for key retail customers, delivering unbiased insights that drive category growth.
• Build collaborative relationships with customer category teams and surface opportunities and risks.
• Lead category reviews with fact-based recommendations and clear metrics.
• Embed insights into JBPs, promotions, and strategic conversations with outcome-driven narratives.
• Deliver monthly performance scorecards with fresh insights and prioritized actions.
• Analyze category and market trends to identify growth opportunities and risks.

Skills

Storytelling

Data interpretation

Cross-functional collaboration

Strategic thinking

Communication

Problem solving

Education

Bachelor’s degree in Business/Marketing/Finance/Economics

Tools

JDA/Blue Yonder

Apollo

Circana/IRI

Retail Link

dunnhumby

LDIA

Excel

PowerPoint

Job description

About Us !

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

Hiring Requirements

We’re looking for a strategic, insight ‑ driven Commercial Insights Manager to elevate how we collaborate with key retail partners. You’ll transform complex commercial, customer, shopper and category data into clear, compelling stories that explain the “why” behind performance and drive faster, smarter decisions for both our customers and our business.

You’ll serve as the primary insights partner for major retailers, delivering objective, actionable recommendations that unlock mutual growth. You’ll also modernize how insights are generated by leveraging new technology and emerging AI tools to improve efficiency, automate reporting, and accelerate speed ‑ to ‑ insight.

Key Responsibilities

Category Insights Partner for Retail Customers

• Act as the primary insights partner for key retail customers, delivering unbiased insights that grow the category and improve shopper navigation.
• Build strong, collaborative relationships with customer category teams and proactively surface opportunities and risks proactively.
• Lead category reviews with fact ‑ based recommendations, clear metrics, and concise storytelling that simplifies decisions.
• Insight ‑ Led Decision Support
• Embed insights into JBPs, promotional reviews, and strategic conversations, ensuring decisions are grounded in clear, outcome ‑ focused narratives.
• Deliver decision ‑ ready communication and monthly performance scorecards with fresh insights, prioritized actions, and follow ‑ through.

Customer - Centric Insights & Analytics

• Analyze category, shopper, and market trends to identify growth opportunities, risks, and whitespace.
• Leverage syndicated, retailer, and internal data to produce dashboards, scorecards, and executive ‑ ready insights that highlight the true drivers of performance.
• Planogram & Space Optimization
• Create and update planograms that support category strategy, innovation key placement, and merchandising excellence.
• Recommend improvements to space ‑ to ‑ sales, days of supply, and inventory efficiency, ensuring layouts reflect shopper behaviour and retailer strategy.

Technology, Tools & AI Enablement

• Leverage new technology and emerging AI capabilities to automate reporting, modernize processes, and accelerate speed ‑ to ‑ insight across the organization.
• Build and enhance tools, dashboards, and automated reporting solutions that improve efficiency, reduce manual work, and elevate insight quality

Cross - Functional Collaboration

• Partner with Sales, RGM, and OMNI Marketing to align insights with customer strategies, pricing, innovation, assortment, and execution.
• Ensure insights are integrated into core commercial processes and support enterprise ‑ level decision making.

Experience & Education

• Bachelor’s degree in Business, Marketing, Finance, Economics, or a related field
• 5–7 years of CPG experience in Category Management, Customer/Commercial Insights, Category Advisership, Sales Analytics, or related roles
• Strong understanding of the Canadian retail and shopper landscape
• Experience managing National customers (eg. Walmart, Sobey, LCL) is considered an asset.
• Proficiency with syndicated data (Nielsen IQ, Numerator, Shopper Intelligence) and retailer data platforms such as Circana/IRI, Retail Link, dunnhumby, LDIA, or other customer portals
• Experience with planogram/category tools (JDA/Blue Yonder, Apollo)
• Advanced analytical skills with strong Excel and PowerPoint capability
• Strong communication, presentation, and storytelling skills, with the ability to influence senior leaders and customer teams by turning complex data into clear, compelling insights
• Curious, creative, and insight ‑ driven, with a proactive, action ‑ oriented mindset
• Comfortable navigating ambiguity and leveraging new technology and AI to improve efficiency and insight generation

The annual salary range for applicants is: $90,000 - $135,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.

Growth Opportunities

Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.

Innovation

Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

The Bimbo Way

We believe in the special dignity and value of the human person. We believe that as people we form one community and we believe that this community is focused on getting results. We do this by competing and winning in the market with superior quality in everything we do. We believe in being sharp operators; that is, being very, very good at what we do, and always acting with integrity so that as a company we can transcend and endure for a very long time. That’s the Bimbo Way.

We are incredibly proud of our distinction as one of Canada’s Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders. Bimbo Canada was also named one of Canada’s Best Employers for 2026 by Forbes! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities.We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at [e-mail].