B2B Marketing Programs Leader | AI-Driven Growth

rockportnetworks; Toronto; Hybrid; CAD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Flexible work arrangements

Generous paid time off

Professional growth opportunities

Job summary

Cerio seeks a creative Marketing Programs Manager to build brand awareness, engage customers and partners, and support growth through impactful programs. Based in Toronto, Ottawa, or Montréal, you will drive events, content, and digital marketing.

You will work closely with Sales, Product, and Leadership to create programs that strengthen market presence, leverage AI, and measure ROI in a fast-paced tech environment.

Qualifications

• 10+ years of marketing experience in B2B tech or related field.
• Ability to translate complex technology into compelling messaging.
• Experience with field marketing, events, and digital campaigns.
• Proven track record of building brand awareness and driving lead generation.
• Excellent written and verbal communication; bilingual EN/FR desirable.

Responsibilities

• Develop and execute field marketing and event programs (conferences, trade shows, webinars).
• Manage event logistics, sponsorships, vendors, budgets and post-event follow-up.
• Create marketing content, presentations, sales collateral, newsletters and social media.
• Oversee digital marketing: website, email, SEO/SEM, and campaigns.
• Build brand awareness and strengthen positioning in target markets.
• Collaborate with Sales to support lead generation and pipeline growth.
• Leverage AI tools to enhance content, market intelligence and productivity.
• Track performance and optimize campaigns to demonstrate ROI.
• Ensure consistent brand messaging and visual identity across activities.

Skills

Strategic thinking

Hands-on execution

Field marketing

Event management

Content creation

Digital marketing

Brand development

Leadership collaboration

Bilingual EN/FR desirable

Tools

AI tools

Job description

Cerio seeks a creative Marketing Programs Manager to build brand awareness, engage customers and partners, and support growth through impactful programs. Based in Toronto, Ottawa, or Montréal, you will drive events, content, and digital marketing.

You will work closely with Sales, Product, and Leadership to create programs that strengthen market presence, leverage AI, and measure ROI in a fast-paced tech environment.