Adobe Marketing Target Audience

E-Solutions; Toronto; On-site; CAD 75,000 - 105,000; Full time

Job summary

A leading company seeks an Adobe Marketing Target Audience specialist in Toronto to improve online sales and user experience. The ideal candidate will hold a degree in business or a related field, have extensive experience with web analytics tools, and demonstrate strong analytical and communication skills. Responsibilities include data analysis, strategic development for personalization initiatives, and engaging stakeholders to drive business value.

Qualifications

• Minimum years of relevant experience and proficiency with analytics tools.
• Strong background in online strategy and analytical skills required.
• Experience presenting analyses to senior management is essential.

Responsibilities

• Analyze metrics and report on trends to enhance online sales and user experience.
• Develop and execute online personalization strategies.
• Prepare A/B tests and manage execution while analyzing results.

Skills

Web Analytics Reporting Tools

Adobe Target

VWO

Salesforce Marketing Cloud Personalization

Segmentation Software

Microsoft Office Software

Analytical Thinking

Organizational Skills

Communication Skills

Entrepreneurial Drive

Education

Undergraduate university degree in business or analytics

Postgraduate degree (asset)

Tools

Adobe Audience Manager

Google Marketing Platform

Job description

Job Title : Adobe Marketing Target Audience

Location : Toronto, ON

Skills and Responsibilities :

• An undergraduate university degree in business, statistics or analytically based discipline, or equivalent experience; having a postgraduate degree would be an asset.
• Minimum of years relevant experience and proficiency with Web Analytics Reporting Tools such as Adobe Analytics, Salesforce, Google Analytics, Core metrics or Web Trends.
• Experienced in the use of industry-leading web optimization software, such as Adobe Target, VWO, Optimizely, Salesforce Marketing Cloud Personalization, or equivalent.
• Experienced in the use of segmentation software such as Adobe Audience Manager or Google Marketing Platform (formerly DoubleClick), Salesforce Real-time CDP.
• Advanced skills in all Microsoft Office Software for the creation of management reports, presentations, and analysis.
• Deep knowledge of digital experience and segmentation and behavioral targeting.
• Conceptual thinker with excellent analytical, logical, and organizational skills.
• A strong focus on attention to detail to produce high-quality, accurate, and timely deliverables to meet deadlines.
• Ability to work independently and exercise strong interpersonal skills to collaborate effectively within a team.
• Ability to prioritize multiple tasks in a deadline-driven environment.
• Excellent verbal and written communication skills; experience delivering presentations of analyses & recommendations to senior management.
• Proactive in taking initiative on projects.
• Entrepreneurial drive to create and complete initiatives that do not currently exist.
• Background in online strategy to inform advocacy and selling skills; persuasive and collaborative.
• Patience yet capable of managing rapid changes within the bank.

Roles and Responsibilities :

• Analyze and report on metrics, identify trends, issues, and opportunities to improve online sales, site performance, and user experience; ensure digital data insights are well understood by stakeholders.
• Contribute to strategic thinking and roadmap development for the Personalization program; analyze results and form recommendations to guide business strategy and transformation.
• Provide subject-matter expertise to develop and execute a world-class online Personalization strategy for TDBG, adapting over time to business needs.
• Ensure the effectiveness of Personalization projects in delivering business value and enhancing customer experience; identify future site improvement opportunities.
• Engage with key stakeholders in an agile environment to define and manage initiatives through KPIs, website metrics, and reporting requirements.
• Analyze data and reports to identify issues and revenue or cost-saving opportunities to boost online sales, site performance, and user experience, increasing ROI.
• Prepare A/B and multi-variant tests, segmentation, and behavioral targeting plans; manage execution, analyze results, and recommend actions.
• Identify trends, draw conclusions, and make actionable recommendations to stakeholders.
• Provide value-added analysis to answer questions and anticipate Digital Channels team needs.
• Create presentations for senior management that clearly communicate analysis and recommendations.
• Stay updated on industry trends and innovations to initiate new initiatives aligned with business goals.