Creative Marketing & User Acquisition Specialist

Puzzlecats; Toronto; Remote; CAD 60,000 - 85,000; Full time

Job summary

Puzzlecats, a leading mobile game developer, seeks a Creative Marketing & User Acquisition Specialist to craft captivating video ads. This role involves leveraging creativity and data insights to optimize ad performance across multiple platforms, with opportunities for remote work in a vibrant, gaming-centric culture.

Benefits

Creative Freedom

Remote-Friendly Work Environment

Growth & Learning Opportunities

Fun, Gaming-Centric Culture

Qualifications

• Strong hands-on skills with video editing software.
• Ability to analyze performance metrics for ad optimization.
• A portfolio showcasing engaging digital video content.

Responsibilities

• Create engaging video ads tailored to mobile gaming marketing.
• Test and iterate on ad concepts to improve performance metrics.
• Stay updated on viral content trends and competitor strategies.

Skills

Video Editing

Data-Driven Decision Making

Creativity

Agility

Education

Experience with Adobe Premiere and After Effects

Figma for ad concepting (bonus)

Tools

Adobe Premiere

After Effects

CapCut

Job description

At Puzzle Cats , we’re passionate about crafting mobile games that captivate players and inspire them to play for generations. We push the boundaries of mobile gaming by blending creativity, innovation, and AI-driven insights to create unforgettable experiences.

Our marketing team plays a crucial role in ensuring our games reach the right audience—and we believe the best way to do that is through exceptional, high-performing ad creatives.

About the Role

We’re looking for a Creative Marketing & User Acquisition Specialist who lives and breathes viral video content and data-driven experimentation . If you have a deep understanding of what makes people stop scrolling, engage, and install —this role is for you.

Your mission will be to ideate, create, and iterate on thumb-stopping video ads that drive millions of installs across platforms like TikTok, Facebook, Instagram, YouTube, and Snapchat. You’ll have the freedom to experiment, analyze, and optimize ad performance in real-time , leveraging data and creativity to craft videos that truly resonate.

What You’ll do

Create High-Performing Video Ads

• Develop engaging, attention-grabbing short-form videos for mobile game marketing, optimized for performance across different ad platforms.
• Utilize tools like Adobe Premiere, After Effects, CapCut, or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design.

Test & Optimize for Maximum Impact

• Rapidly iterate on video concepts , A / B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS.
• Leverage AI tools and data-driven insights to tweak creatives for higher engagement and conversion rates.

Analyze Performance & Adapt

• Track key performance metrics (views, engagement, retention, installs) and use insights to double down on winning strategies while killing underperforming ones.
• Work closely with the UA team to ensure creatives align with audience targeting and ad spend efficiency.

Stay Ahead of Trends & Virality

• Obsess over viral content trends across TikTok, Instagram Reels, and YouTube Shorts.
• Conduct competitor research to identify trends and creative strategies that can be adapted to our ads.
• Think outside the box— don’t just follow trends, create them.

What You Bring

Video-Editing & Production Expertise

• Strong hands-on skills with Adobe Premiere, After Effects, CapCut, or similar tools for editing, sound design, and animation.
• Bonus points if you’ve worked with Figma for ad concepting or have experience with AI-powered editing tools.

Creativity with a Performance-Driven Mindset

• A strong instinct for what makes content go viral —from the first frame’s hook to the pacing, effects, and emotional triggers.
• A portfolio of highly engaging digital video ads or short-form content (TikTok / Reels / Ads that performed well).

Data-Driven Decision Making

• Experience running A / B tests on ad creatives and making optimization decisions based on CTR, CPI, and ROAS.
• Comfort working with ad dashboards, analytics, and marketing performance data.

Agility & Experimentation

• Ability to quickly prototype and test new video concepts at scale.
• Comfortable working in a fast-paced, experimental environment where rapid iteration is key.

What We Offer

Creative Freedom – You’ll have the chance to experiment with new ad concepts and strategies to find what works best.

Remote-Friendly Work Environment – Work from anywhere while staying connected to a high-energy, collaborative team.

Growth & Learning Opportunities – Stay ahead of the curve with access to training, conferences, and industry events.

A Fun, Gaming-Centric Culture – Work with a passionate team that loves games as much as you do!

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