Account Manager - Sales

Golden West Broadcasting, Ltd.; Humboldt; On-site; CAD 50,000 - 80,000; Full time

Benefits offered by this job

Extended health and disability

Matched pension plan

Paid vacation and sick days

Birthday off

Job summary

Golden West Broadcasting is seeking a Sales Account Manager to help local businesses grow through radio and online advertising campaigns. You will prospect for new business, manage existing client relationships, and consult with businesses to uncover opportunities to meet their goals.

This role emphasizes building trust, delivering effective advertising plans, and using CRM and sales tools to forecast and achieve targets within a fast-paced team.

Qualifications

• Experience in outbound sales and cold-calling to grow pipeline.
• Ability to conduct discovery meetings to understand client goals.
• Ability to develop advertising/marketing plans aligned with client objectives.

Responsibilities

• Identify new business opportunities through cold-calling and other outbound methods while strengthening existing client relationships.
• Conduct discovery meetings to understand client goals and challenges.
• Develop and present advertising plans/marketing plans aligned with clients’ objectives.
• Manage ongoing client relationships with campaign updates, insights and recommendations.
• Use sales planning tools to manage pipeline, forecast sales, and achieve goals.

Skills

Prospecting

Client relationships

Advertising plans

Sales tools

CRM

Tools

CRM software

MS Office

Sales planning tools

Job description

Golden West Broadcasting has been connecting communities for over 65 years. We are proud to tell local stories on our radio stations and digital news outlets across Western Canada. And together with Homefield, we are proud to help local businesses grow through effective advertising, marketing, and organizational development solutions. We are committed to finding and developing people who share our passion for local communities.

We are looking for a Sales Account Manager to join our team. Reporting to the Sales Manager, you will help local businesses grow through effective radio and online advertising campaigns. This role includes prospecting for new business, managing existing client relationships, and consulting with businesses to uncover ways Golden West can help them reach their goals.

What will you do?

Everything you do has one goal: provide an exceptional client experience. To achieve that, you'll:

• Identify new business opportunities through cold-calling and other outbound sales methods while building and strengthening relationships with existing clients.
• Conduct discovery meetings to understand the goals and challenges of local businesses.
• Develop and present advertising plans/marketing plans that align with your clients' objectives.
• Manage ongoing client relationships by providing campaign updates, insights, and recommendations.
• Use sales planning tools to manage your pipeline, forecast sales, and achieve your goals.

What makes you a great fit?

• You enjoy a fast-paced environment where every day brings new opportunities.
• You're self-motivated, take ownership of your work, and don't wait to be told what to do next.
• You're energized by meeting new people and you naturally build trust with others; you know that the point isn't just being good at pitching or closing deals, it's about building strong relationships and cultivating the type of trust that leads to customers staying with us long-term.
• You're passionate about helping local businesses grow and succeed.
• You're comfortable using technology, including Microsoft Office, Teams, CRM systems, or other sales tools.

This role may not be the right fit if…

• You don't enjoy the idea of prospecting (cold-calling), networking, or reaching out to potential clients.
• Sales targets, activity goals, and performance metrics feel overwhelming rather than exciting.
• You don't enjoy interacting with a tight-knit team and you prefer to work alone.
• You're looking for "an office job" and enjoy lots of quiet, focus time at your desk. Sure, you’ll have to enter orders and update your sales planner, but the most successful Account Managers thrive on interacting with clients.

Why Join Golden West?

• A diverse team and a large set of resources to help you succeed & hit your monthly targets.
• A fast-moving, people-first team that prioritizes innovation and agility.
• Deep commitment to community involvement and giving back.
• A workplace focused on your growth, with programs like career mapping, regular coaching, employee recognition, and ongoing professional development.
• Base salary + uncapped commission.
• Extended health and disability benefits, matched pension plan, and Employee Assistance Plan, paid vacation and sick days – and your birthday off!

Don’t meet every requirement? Studies show that women and people of colour are less likely to apply for jobs unless they meet every qualification. Golden West is committed to providing a fair and equitable work environment and encourages applications from qualified women, men, visible minorities, Indigenous peoples and persons with disabilities.