Account Manager, Paid Social

GroupM; Montreal; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Account Manager for Paid Social. In this pivotal role, you will oversee the development and execution of innovative paid social media strategies across platforms like Facebook, Twitter, and LinkedIn. Your expertise will be crucial in managing client relationships, optimizing campaign performance, and generating revenue opportunities. This position offers a unique chance to thrive in a collaborative environment while staying at the forefront of digital marketing trends. If you are passionate about social media and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 3-4 years of experience in planning and executing paid social campaigns.
• Strong knowledge of social media platforms and campaign management.

Responsibilities

• Manage and execute paid social media campaigns across various platforms.
• Develop strategies that align with client business objectives.

Skills

Paid Social Campaign Management

Client Relationship Management

Attention to Detail

Time Management

Technical Proficiency in Microsoft Office

Analytical Mindset

Education

Bachelor's Degree in Marketing or related field

Tools

Facebook Ads

Twitter Ads

Snap Ads

LinkedIn Ads

Pinterest Ads

Microsoft Excel

Microsoft PowerPoint

Job description

Account Manager, Paid Social

Overview

The Account Manager, Paid Social is responsible for developing the paid social media approach and executing these tactics via multiple social channels.

As the Account Manager, you will be responsible for the day-to-day management of a client’s paid social initiatives. This includes developing strategy and managing the execution of paid social campaigns based on the client’s business objectives.

Your Impact

• Manage paid social media campaigns (Facebook, Twitter, Snap, LinkedIn, Pinterest)
• Create, manage and execute strategic paid social plans that meet client’s goals.
• Define a campaign strategy and deliverables plan that exceeds client expectations.
• Create, present and gain client approval on campaign strategies and tactics.
• Oversee and deliver on Account Management business processes.
• Forecast, generate and maximize revenue opportunities with clients.
• Monitor, track, evaluate and optimize campaign performance to maximize client investment.
• Cross-functional campaign development with internal biddable teams as well as sister media agencies
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of paid social media expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
• Aid in creation of new business presentations, POVs, best practices and key process documentation

Your Qualifications

• Hands on experience planning and executing paid social campaigns
• In-depth knowledge of paid-social platforms (Facebook, Twitter, Snap, LinkedIn, Pinterest)
• Great attention to detail and time management skills
• Minimum of 3 - 4 years of paid social experience
• Ability to interact in a professional manner and deal with clients in a fast-paced environment
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Technical and analytical mindset
• Knowledge or experience in Paid Search is an asset

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.