Account Manager (Digital Marketing Agency)

TopHat HR; Toronto; On-site; CAD 62,000 - 90,000; Full time

Job summary

Tophat HR partners with a fast-growing digital marketing agency seeking an Account Manager to own and nurture client relationships, act as a strategic partner, and ensure campaign success.

You will manage a portfolio of 15–40 accounts, lead strategy calls, translate client goals into marketing plans, monitor results, and drive growth through upselling and renewals while keeping pace with industry trends.

Qualifications

• 2+ years of Account Manager experience in digital marketing/advertising
• Proven track record of growing account revenue
• Strong understanding of marketing data analytics and insights generation
• Familiarity with modern B2B and digital marketing practices
• Hands-on knowledge of SEO, PPC, and Social Media management
• Experience with Google Ads and Google Analytics reporting dashboards
• Working knowledge of CMS is a plus
• Excellent communication, presentation, and negotiation skills

Responsibilities

• Onboard and nurture new clients with a smooth transition
• Build and maintain strategic relationships at multiple levels
• Lead regular strategy calls to finalize monthly deliverables and review results
• Translate client goals into actionable marketing plans with internal teams
• Monitor, analyze and present performance data to demonstrate ROI
• Identify client challenges and upsell additional services
• Drive client renewals and negotiate long‑term agreements
• Stay up to date on industry trends and digital best practices

Skills

Account management

Client relationships

Digital marketing

Analytics

SEO

PPC

Social media management

Google Ads

Google Analytics

Tools

Google Ads

Google Analytics

Reporting dashboards

Job description

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About Our Client and the Role:

Our client is a fast-growing Digital Marketing Agency that collaborates with businesses across various industries to drive measurable results through services such as SEO, paid media, social media marketing, reputation management, and brand strategy.

They are currently seeking a proactive and relationship-focused Account Manager to join their team. This role is centered on owning and nurturing client relationships, acting as a strategic partner, and ensuring successful campaign execution. Beyond managing day-to-day communication, the Account Manager will play a key role in identifying growth opportunities, aligning marketing initiatives with client goals, and delivering a high-quality client experience. The ideal candidate is highly organized, strategic in approach, and thrives in a fast-paced, client-facing environment.

Primary Function:

Manage and develop a portfolio of approximately 15–20 enterprise-level accounts or 25–40 small to mid-sized clients. Serve as a trusted advisor by applying your digital marketing expertise to proactively identify client needs, recommend tailored solutions, and ensure campaigns deliver strong, measurable outcomes. Focus on strengthening long-term relationships while positioning the agency as a key strategic partner in each client’s growth.

Responsibilities:

• Onboard and nurture new clients, ensuring a smooth transition and strong initial engagement.
• Build and maintain strategic relationships with clients at multiple levels, from day-to-day contacts to executive stakeholders.
• Lead regular strategy calls to finalize monthly deliverables, review results, and identify opportunities for improvement.
• Translate client goals into actionable marketing plans by collaborating closely with internal operations and delivery teams.
• Monitor, analyze, and present performance data to demonstrate ROI and guide strategic decision-making.
• Proactively identify client challenges and opportunities, proposing new solutions and upselling additional services to maximize value.
• Drive client renewals and negotiate long-term agreements.
• Stay up to date on industry trends, new technologies, and digital best practices to bring fresh, innovative ideas to clients.

Education and Experience:

• 2+ years of experience as an Account Manager in digital marketing/advertising agency.
• Proven track record of building strong client relationships and growing account revenue.
• Strong understanding of marketing data analytics, performance tracking, and insights generation.
• Familiarity with modern B2B and digital marketing practices.
• Hands-on knowledge of SEO, PPC, and Social Media management.
• Experience with Google Ads, Google Analytics, and reporting dashboards preferred.
• Working knowledge of website development and CMS is an asset.
• Excellent communication, presentation, and negotiation skills.

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.